Industry News

• Dentsu to Use Comscore Data for Local TV Deals

• Local OTT Ad Revenue to Hit $2.8B by 2024

• Ad Industry Shifts 2023 Budgets as Recession Now Looks Inevitable

• MRC Releases Final ‘Outcomes’ Measurement Standards

• New Data Bolster Case For CTV Investment, AVOD View Time Surpasses SVOD

• TVB Forward Conference Set for Tomorrow

• 3 Hard-Earned Lessons about Marketing in a Recession

• Marketing to Hispanic Consumers—Why Culturally Relevant Ads and Content Are Important

• Business By The Books: Will More States Limit Sports Betting Promos?

• NY Hits $330 Million In Online Sports Betting Handle For NFL Week 1

• Minnesota Voters Support Sports Betting But Senators Do Not

• Is Linear TV Dying? Perhaps Not Yet – Look At Retrans Revenue

• Consumers Held the Line on Spending in August

• Halloween Expected To Spawn Monster Sales

• Live Linear Pay TV Remains the Most “Essential” Viewing Source

• The Latest Numbers on the Microchip Shortage: N.A., China Lose Output

• Billions More Reasons Why GroupM Remains Bullish On Advertising

• Ad Market Declines For Third Consecutive Month In August

• Roku: Streaming Ads Having Holiday Impact

• Auto Industry Ad Spend Down Through July