The share of U.S. TV homes that use their smart TV to stream video rose from 47% in 2020 to a current level of 62%, according to a survey of 2,526 U.S. consumers conducted by Hub Entertainment Research in May.
Broadcast Members: To access additional exclusive content login.
Research Content Updates Q2 2024 | Take the TVB.org Research Virtual Web Tour
2024 Sports Survey: Football Viewers
Numbers that Measure Up! TV & Digital
Post Analysis Guidelines
Local Broadcast TV News Study
Linear TV/Streaming: It’s Not Either/Or, It’s AND
2024 Purchase Funnel Study
2024 Media Comparisons Study
Nielsen’s Gauge Report Doesn’t Tell The Full Story
TV Value in a Digital/Streaming World
TV Basics
Category Studies
Broadcast TV is Key for Advertisers
TV Programming
2024 Sports Survey
Agencies & Advertisers: Some content in this section is protected, please request access here.
Numbers that Measure Up! TV & Digital
Post Analysis Guidelines
Nielsen’s Gauge Report Doesn’t Tell The Full Story
Thought Leadership for Marketers
Broadcast is Key for Advertisers
Transitioning to Impressions
L + 1 Makes Business Sense
National & Local Planning Tools
Creating Local Strategies
TVB Insights Weekly Newsletter
Local TV is CrossPlatform
The share of U.S. TV homes that use their smart TV to stream video rose from 47% in 2020 to a current level of 62%, according to a survey of 2,526 U.S. consumers conducted by Hub Entertainment Research in May.