Presented by: Hadassa Gerber, EVP, Chief Research Officer, TVB One of our most popular studies, Media Comparisons highlights how Americans use both traditional and digital media platforms. Join us on February 2 at 1pm for the answers!
Moderated by: Brad Seitter, EVP, Business Development, TVBPresenters:Steve Sturm, Executive Automotive Consultant, TVBTrisha Ripperger, Chief Marketing Officer, Tom Wood Group (Indianapolis) Steve Sturm will provide a comprehensive overview of the 2023 auto market, including recovery of new vehicle sales, return of dealer inventory, increasing vehicle incentives and leasing. Trisha Ripperger, a successful Chief Marketing Officer […]
Presented by: Hadassa Gerber, EVP, Chief Research Officer, TVB With the growth of competitive media platforms, how impactful is TV in the consumer purchase decision process? Are advertising exposures on different platforms equally important to the consumer? The Purchase Funnel study, fielded by GfK, looks at the influence of 20 media platforms, both traditional and […]
