Presented by: Hadassa Gerber, EVP, Chief Research Officer, TVB With the growth of competitive media platforms, how impactful is TV in the consumer purchase decision process? Are advertising exposures on different platforms equally important to the consumer? The Purchase Funnel study, fielded by GfK, looks at the influence of 20 media platforms, both traditional and […]

Presented by: Hadassa Gerber, EVP, Chief Research Officer, TVB This webinar will focus on online sports betting, a hot category for local TV stations. We will share findings from two recent studies, one exclusively dedicated to sports betting that examines media’s influence on bettors’ awareness, consideration and bet placing, and bettors’ demographics and betting habits. […]

Speakers:Marilu Galvez, President and General Manager, WABC-TV (ABC)Teddie Gibbon, Vice President and General Manager, KXLY Television/Phase 3 Digital (Morgan Murphy Media) Moderator: Abby Auerbach, CCO, TVB and Executive Director, NEXT Women Are you curious about what it takes to advance to leadership roles and what these roles entail? In this webinar session hear from women general […]