Presented by: Hadassa Gerber, EVP, Chief Research Officer, TVB
This webinar will focus on online sports betting, a hot category for local TV stations. We will share findings from two recent studies, one exclusively dedicated to sports betting that examines media’s influence on bettors’ awareness, consideration and bet placing, and bettors’ demographics and betting habits. The other study is a breakout of sports bettors from the Media Comparisons study, which looks at traditional and digital media usage.
Join us for answers to these questions and more as we share highlights from TVB’s learnings on sports betting.