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TVB Webinar: Sports Betting

TVB Webinar: Sports Betting

March 8, 2023 @ 1:00 pm 2:00 pm

Presented by: Hadassa Gerber, EVP, Chief Research Officer, TVB

This webinar will focus on online sports betting, a hot category for local TV stations. We will share findings from two recent studies, one exclusively dedicated to sports betting that examines media’s influence on bettors’ awareness, consideration and bet placing, and bettors’ demographics and betting habits. The other study is a breakout of sports bettors from the Media Comparisons study, which looks at traditional and digital media usage.

Highlights include:

  • What advertising media were important in creating awareness of sports betting options? 
  • How did TV influence bettors’ search selections? 
  • How many online sports betting accounts did respondents have and which were cited most often?
  • Do bettors watch local news programming on local TV? What about local broadcast websites/apps?
  • What platform has the highest reach of bettors? Time spent?
  • Can broadcast programming reach ad-free sports bettor streamers?

Join us for answers to these questions and more as we share highlights from TVB’s learnings on sports betting.