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• U.S. Ad Market: A Year of Economic Recovery

• Dentsu Becomes First Agency Partner For NBCUnified

• Comscore, SMI, Launch First eCPM Metric For Linear TV Ad Spend

• Why TV Upfront Deals Will Still Use Nielsen Measurement Despite All the Talk

• Baby Boomers: The Most Important Consumer?

• Consumers Fuzzy On Streamers’ Focus, Value Propositions

• Allen Media Files Multi-Billion Dollar Lawsuit Against Nielsen

• LiveRamp, Iris.TV, SpringServe Team Up on Cross-Screen Delivery

• Scripps: ‘Plus-Fatigue’ Will Drive OTA Growth

• Advertisers Go Mad For March Madness

• Nexstar CEO Says NextGen TV Revenue Could Rival Retrans Take by 2030

• How Agencies and Marketers Can Optimize Local CTV & OTT Advertising

• Political Ad Spending Is Bigger In Texas—Way Bigger

• Retail Foot Traffic Shows ‘Significant Recovery’ After Omicron Setback

• Airlines Bet Surge In Travel Demand Will Help Offset Fuel Costs

• NBCU Partners With Telemundo To Increase Hispanic Female Directors In Scripted TV

• NBCU Picks Omni As First Agency Data Platform To Integrate with Audience Insights Hub

• NewsNation Further Expands News Programming

• Inflation To Play a Key Role in US Economic Outlook, NRF Reports