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Consumers Fuzzy On Streamers’ Focus, Value Propositions

Consumers Fuzzy On Streamers’ Focus, Value Propositions

According to Hub Entertainment Research, many consumers can’t articulate unique value propositions for even the largest streaming services. 96% or more of survey respondents recognize the names of all five services. But asked if they feel confident that they could explain the brand and what it offers to someone else, the numbers dropped from 80% expressing confidence about Netflix, to 69% for Amazon Prime Video, 66% for Disney+, 65% for Hulu and just 58% for HBO Max.