Research

• Back to School and College 2025

• Nielsen’s Gauge: Focus Matters!

• High-Net-Worth Report

• 2025 Media and Conversations Study

• Mother’s Day 2025

• 2024 SVOD Study

• The 2024 Voter Funnel Study

• Local Broadcast TV News

• 2024 Severe Weather Emergency Survey: Hurricanes Helene & Francine

• 2024 Travel Purchase Funnel Study

• 2024 Home Improvement Purchase Funnel Study

• 2024 Sports Survey: Football Viewers

• Top 100 Sports Programs

• Sports & Specials

• Numbers that Measure Up! TV and Digital

• CIMM x TVB Plugging the Gaps

• Post Analysis Guidelines

• Back to School & College 2024

• 2024 Local Broadcast TV News Study

• Linear TV/Ad-Supported Streamers: It’s Not Either/Or, It’s AND