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Back to School & College 2024 PDF
According to the NRF, the 2024 back-to-school shopping season is projected to be the second highest record in the survey’s history, with an estimated $38.8 billion. The average per household spending is expected to reach $875, while college students are expected to spend even more at $1,365 per household.
TVB’s 2024 Back-to-School report begins with back-to-class marketing data and projections. It then uses research from syndicated sources, as well as TVB’s proprietary research studies, to demonstrate the importance of TV to reach and influence the back-to-class shopper.
TV advertising is imperative to influence back-to-class shoppers:
- Broadcast TV delivers top back-to-class ratings.
- Local TV allows advertisers to target their message in a trusted environment.
- Broadcast TV delivers both in-store and online shoppers.
- Online shoppers and in-store shoppers selected TV as the most important influence for purchase decisions.
- Nine out of ten respondents said TV influenced their search selections.
- Broadcast TV assets can reach those who stream programming on ad-free platforms.
For more information, please contact Hadassa Gerber, Chief Research Officer, TVB.