How are leading media buying agencies targeting beyond the traditional age/income demographics? How are they targeting buying intent and potential and how are broadcasters helping them reach their prospects more...
AAPC’s 2021 Digital Politics is this year’s must-attend event featuring engaging programming on reaching voters where they are using digital tactics, optimizing campaign budget and time with the cutting-edge digital tools...
Moderated by: Brian Allers, SVP, Business Development, TVB Presenters:Rachael Gordon, CMO, Texas Mattress MakersCesar Olivier, Manager, Strategic Partners, PremionLori Cauley, Chief Brand Officer, Member One Credit UnionPatrick Callahan, Manager, Digital Sales, GrayMichelle Behrendt (Cray),...
The art and science of branding has never been more of a focus than it is today. Inspirational branding drives emotional connections and leads to consumer action that drives brand...
Today's marketing leaders are surrounded by more challenges than ever before. With changes in privacy legislation, data policies, consumer behavior, and an increasingly vast and complex technology landscape, it's easy...
The 3-day, virtual Big TV Conference, offers senior agency, programming, tech and brand executives fresh thinking and new tools to meet the challenges of our radically evolving media ecosystem. It’s...
TV leaders will frame out monetization strategies for a dramatically changed, post-pandemic market in this two-day virtual conference. Panels will examine data, technology and spot TV; NextGen TV’s pathways to...
Alt Forward 2020 was a great success. We thank our speakers for their expert thought leadership, and the +3600 broadcasters, agencies and advertisers who came together to help advance...
As the marketing and advertising industry continues to battle the complex challenges of the last year, the 2021 ANA Masters of Marketing Conference will showcase the creative thinking and inspirational...
Politics is a relationship business. As political professionals, for the past year, we’ve had to reinvent the way we relate to voters and run campaigns. The Pollies ‘21 LIVE conference...
TV station groups have been introducing addressability as an option for national, regional and local advertisers. How do these pioneering projects compare with those offered by broadcast and cable networks?...
Presented by: David Buonfiglio, VP, Digital, TVB Learn how TVB can provide an audit for your advertisers using a state-of-the-art digital media platform. We tell advertisers about the strengths, weaknesses...
