This past year has pushed B2B companies like never before. Many have been transformed and marketing played a major role as revenue generators. Consumerism is at the forefront as the lines between B2B and B2C marketing continues to blur. Marketers now have to keep the end user in mind when developing solutions for their buyers....
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Events
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NEXT Women commissioned BIA Advisory to conduct the 2021 State of Women in Local Broadcast TV survey. BIA's Managing Director Rick Ducey and SVP, Marketing and Data Products MacKenzie Lovings will share key findings and insights including: opportunities and challenges women face today in the industry and women's views on professional development, career advancement and... |
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How are leading media buying agencies targeting beyond the traditional age/income demographics? How are they targeting buying intent and potential and how are broadcasters helping them reach their prospects more effectively? |
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AAPC’s 2021 Digital Politics is this year’s must-attend event featuring engaging programming on reaching voters where they are using digital tactics, optimizing campaign budget and time with the cutting-edge digital tools and strategies, and where digital is headed in a post-COVID campaign cycle.
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Moderated by: Brian Allers, SVP, Business Development, TVB Presenters:Rachael Gordon, CMO, Texas Mattress MakersCesar Olivier, Manager, Strategic Partners, PremionLori Cauley, Chief Brand Officer, Member One Credit UnionPatrick Callahan, Manager, Digital Sales, GrayMichelle Behrendt (Cray), COO & CMO, Oak ElectricMike Talik, Digital Sales Manager, WXYZ / WMYD Scripps OTT is the HOTTEST media local stations have to sell. During this... |
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