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How are leading media buying agencies targeting beyond the traditional age/income demographics? How are they targeting buying intent and potential and how are broadcasters helping them reach their prospects more effectively?
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AAPC’s 2021 Digital Politics is this year’s must-attend event featuring engaging programming on reaching voters where they are using digital tactics, optimizing campaign budget and time with the cutting-edge digital tools and strategies, and where digital is headed in a post-COVID campaign cycle.
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Moderated by: Brian Allers, SVP, Business Development, TVB Presenters:Rachael Gordon, CMO, Texas Mattress MakersCesar Olivier, Manager, Strategic Partners, PremionLori Cauley, Chief Brand Officer, Member One Credit UnionPatrick Callahan, Manager, Digital Sales, GrayMichelle Behrendt (Cray), COO & CMO, Oak ElectricMike Talik, Digital Sales Manager, WXYZ / WMYD Scripps OTT is the HOTTEST media local stations have to sell. During this... |
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1 event,The art and science of branding has never been more of a focus than it is today. Inspirational branding drives emotional connections and leads to consumer action that drives brand growth. Come hear from brands that have combined the art with the science to bring their voice and values to their audience, while also building... |
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1 event,Today's marketing leaders are surrounded by more challenges than ever before. With changes in privacy legislation, data policies, consumer behavior, and an increasingly vast and complex technology landscape, it's easy to see why it's more important than ever for marketers to master their data and technology strategies. Yet, despite investing a third of their resources... |
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