Events

TVNewsCheck in early October forecast a 4.2% increase for core spot TV advertising and a 19.2% jump in total revenue including political in 2022. How is spot TV spending shaping up in early 2021 overall and in key categories? How much are streaming and digital advertising supplementing linear? What do buying and selling chiefs anticipate...

Part 3: TVB’s Newest Voter Funnel Media Influence Study  TVB’s Chief Research Officer, Hadassa Gerber, will present new voter research conducted during the November 2nd elections in Virginia. Key findings include what media influenced voters the most, how and when respondents voted, and what media they trusted most. Findings will also highlight differences between political parties...

Station groups are sitting on an asset companies would pay billions for: broadcast spectrum. ATSC 3.0 infrastructure will position stations to not just create their own OTT platforms, but also auction off a portion of their spectrum for datacasting needed for smart cities, enhanced GPS, infotainment, autonomous vehicle control, and a host of IoT use...

Grab a cup of coffee and join Abby Auerbach, CCO, TVB & Executive Director, NEXT Women, for a 15 minute conversation with Ashley Gold of Hearst Television. In her current role as EVP and group head of Hearst Television, Ashley shares oversight of Hearst’s 33 TV stations and two radio stations. She joined Hearst as VP sales...

Presented by: Hadassa Gerber, EVP, Chief Research Officer, TVB One of our most popular studies, Media Comparisons highlights how Americans use both traditional and digital media platforms. How do Americans use TV and other media platforms?What is the reach of media platforms and how much time do people spend with them?Does streaming impact linear TV?How...