Media is the most significant marketing investment for most companies, but it's complex and constantly evolving. The 2022 ANA Media Conference, presented by A+E Networks, is the preeminent forum to discuss the industry's most pressing media issues, including data and privacy, measurement, supplier diversity, transparency, CTV, and more. Over the past 10 years, this conference has...
35 events found.
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Presented by: Hadassa Gerber, EVP, Chief Research Officer, TVB This study focuses on online sports betting, a hot category for local TV news stations. We examined media’s influence on bettors’ awareness, consideration and bet placing, as well as bettors’ demographics and betting habits. What advertising media were important in creating awareness of sports betting options? How did TV influence bettors’ search... |
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The Center for Mentoring Excellence (CME) is presenting a 60-minute masterclass designed to inform, engage and inspire NEXT Women about mentorship. Lisa and Denise will provide valuable tools and tips for finding a mentor/mentee, building the relationship and giving and getting what you need to be successful. Plus, 100 attendees will receive Lisa’s ebook on... |
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Media buyers and sellers know they need to move to a multiplatform approach to planning spot TV campaigns, yet barriers continue to exist. What best practices are being established at media companies and agencies to plan, buy and steward multimedia campaigns? What media are included most effectively? What are the best strategies for agencies trying... |
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1 event,Today's growth leaders know it's essential to fully leverage their available data and marketing technology to maximize brand growth and drive true transformation. Yet, according to a recent study from Gartner, these same leaders report that they're only leveraging about 58 percent of their martech stack's capabilities. Why settle for a D- or worse when... |
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Moderated by: Brad Seitter, EVP, Business Development, TVB Presenters:Steve Sturm, Executive Automotive Consultant, TVBJohn Papadopoulos, SVP, Director of Media Strategy, Davis Elen Advertising This webinar is designed to help sellers of all levels better understand auto marketing in 2022 and will provide insights and guidance to help navigate this dynamic market. Davis Elen is the... |
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