Today's growth leaders know it's essential to fully leverage their available data and marketing technology to maximize brand growth and drive true transformation. Yet, according to a recent study from Gartner, these same leaders report that they're only leveraging about 58 percent of their martech stack's capabilities. Why settle for a D- or worse when...
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Moderated by: Brad Seitter, EVP, Business Development, TVB Presenters:Steve Sturm, Executive Automotive Consultant, TVBJohn Papadopoulos, SVP, Director of Media Strategy, Davis Elen Advertising This webinar is designed to help sellers of all levels better understand auto marketing in 2022 and will provide insights and guidance to help navigate this dynamic market. Davis Elen is the... |
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1 event,The 2022 Brand Masters conference will celebrate the ANA Growth Agenda’s focus on Brand, Creativity & Media, inclusive of the key areas of Brand Management, Brand Purpose, Brands for Humans and Brand Activation. These critical areas focus on building brands, driving innovative experiences and leveraging media as the brand’s centerpiece for growth. Successful branding relies... |
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1 event,This webinar has been cancelled Moderated by: David Buonfiglio, Vice President, Digital, TVB Guest: Dr. Augustine Fou, Independent Ad Fraud Researcher, FouAnalytics Dr. Fou will provide an overview of advertising fraud in OTT/CTV, today. He’ll put OTT/CTV ad fraud in context with other digital media trends and will provide sellers with specific information and answers... |
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Join iSpot's premier virtual event on Wednesday, April 20th from 12:00-1:50pm ET to explore a range of topics, insightful perspectives and real use cases that will help you navigate a pivotal year of TV advertising transformation. Over the years, iSpot has armed advertisers with a series of events, most notably, the Pre-front, where we brought... |
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Presented by: Hadassa Gerber, Chief Research Officer, TVB American Conversation: 1-1:30 pmWord of mouth has always been a critical influencer and form of marketing. TVB commissioned word of mouth specialist Engagement Labs to identify the role individual media platforms have in influencing those conversations. How much does local TV drive conversations about News of the Day or politics? How... |
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