March 10, 2022
Presented by: Hadassa Gerber, EVP, Chief Research Officer, TVB
This study focuses on online sports betting, a hot category for local TV news stations. We examined media’s influence on bettors’ awareness, consideration and bet placing, as well as bettors’ demographics and betting habits.
- What advertising media were important in creating awareness of sports betting options?
- How did TV influence bettors’ search selections?
- How many online sports betting accounts do they have and which were cited most often?
- How frequently did they bet?
- Do they watch local news programming on local TV? What about local broadcast websites/apps?