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TVB Webinar: 2022 Online Sports Betting Study

March 10 @ 1:00 pm 1:45 pm

Presented by: Hadassa Gerber, EVP, Chief Research Officer, TVB

This study focuses on online sports betting, a hot category for local TV news stations. We examined media’s influence on bettors’ awareness, consideration and bet placing, as well as bettors’ demographics and betting habits.

  • What advertising media were important in creating awareness of sports betting options? 
  • How did TV influence bettors’ search selections? 
  • How many online sports betting accounts do they have and which were cited most often?
  • How frequently did they bet?
  • Do they watch local news programming on local TV? What about local broadcast websites/apps?