Gamut Launches New Service for Local Political Advertising
Gamut, a leader in local OTT advertising, announces the launch of a new service for targeted local political advertising. The proprietary service is specifically designed to be deployed beginning 40 days out from an election and gives marketers the ability to make their buys as efficiently as possible by targeting only voters online who have yet to vote in this election cycle.
Kantar Looks at the Midterms and Political Ad Spend for 2022
Political ad spending has always been an important component in media advertising. But in recent election cycles, spending is breaking records and becoming even more important as candidates strive to get their messages to the voting public, according to Kantar’s Steve Passwaiter.
Gray Television & NBCU Local’s Telemundo Stations Expand Texas News Collaboration
The “first-of-its-kind” partnership will result in Spanish-speaking audiences in 13 Texas DMAs receiving live news on weekday mornings.
MAGID: Local Broadcast News Most Trusted News Source
Local news consumption is healthy.
Geico Cuts Marketing Staff, Puts Media Account in Review
If the storied brand chooses a new partner, it would be a significant loss for Horizon, which also lost US business to Burger King, Popeyes and Tim Hortons in April.
How Midterm Political Ad Spending Could Hit a Record $9 Billion
Tight races and ballot initiatives lead to a surge in spending.
Consumers Cautious, but Still Spending
Concerns about high inflation and the Federal Reserve interest rate hikes intended to bring spending under control, but they haven’t stopped consumers, Chain Store Age reports.
As Toyota Adds One Crown This Year, It’s on Pace To Lose Another
Through three quarters, Toyota Motor North America is on pace to lose the U.S. sales crown it won in 2021, which ended General Motors’ 90-year reign.
Market Rebounds in September, Dips in Q3
Ford slips, Toyota, Hyundai, Kia, Subaru U.S. sales edge up in September; GM surges, Stellantis and Nissan fall in Q3.
Toyota, Hyundai, Kia Post Higher September Sales
Monthly U.S. auto sales have been stuck at around 1.1 million since August 2021 as automakers grapple with supply-chain problems, notably a shortage of microchips, Automotive News.
Peacock Perks Up: Paid Subs Up to Over 15M, Active Users Reach 30M, NBCU Chief Jeff Shell Says
Peacock has had a pretty good last two months, according to Jeff Shell, the CEO of the streaming service’s parent company, NBCUniversal.
Toyota, Hyundai Post Sept. Gains; Gm Surges, Stellantis and Nissan Slip in Q3
Monthly U.S. auto sales have been stuck at around 1.1 million since August 2021 as automakers grapple with supply chain problems, notably a shortage of microchips.
Stellantis CEO Tavares: Chip Crunch To Continue Through 2023
Stellantis CEO Carlos Tavares says the semiconductor supply situation could begin to ease only toward the end of 2023.
Study: Holiday Shoppers Expect To Spend Less
Signaling shoppers’ budget concerns, a Gartner survey of 306 consumers during July found that more than a fourth (28%) expect to spend less this holiday season while 10% will spend more this year than in years prior.
Gray Launches ‘Atlanta News First’ Brand, Changes Call Letters
On Sept. 30, the CBS affiliate in Atlanta owned by Gray went on the air branded as “Atlanta News First,” changing its call letters from WGCL to WANF.
Pedowitz Exits CW As Nexstar Media Closes Acquisition Of The Network
Television industry leader and technology and media investor Dennis Miller is assuming leadership of The CW from Mark Pedowitz, who, after serving as chairman and CEO for the past 11 years, is leaving to revive his production company.
MAGNA: 2022 U.S. Ad Revenues To Exceed $300B
Bolstered by a strong H1, and by political advertising propping up an otherwise economics lowdown-impacted H2, U.S. ad revenues for full-year 2022 are expected to pass $300 billion for the first time, reaching $323 billion, according to MAGNA’s just released forecast.
Auto Sales to Stall as Demand Recedes
U.S. light-vehicle sales remain in lower gear as Q3 winds
down, while slumping consumer sentiment threatens a
further downshift, Automotive News reports.
Nielsen, Roku Strike Measurement Pact to Track Cross-Screen Viewership
The TV networks haven’t been particularly fond of Nielsen in recent months, but their digital rivals seem pretty impressed.
Scripps News To Debut On Jan. 1
It will rebrand its Newsy network and combine it with the resources of the Scripps Washington Bureau and Local Media national news desk, to form a national news division.