HUTs and PUTs tend to follow similar patterns year after year, with some variations for Olympics months. During the year, there is some variation by month with higher levels in the colder months and lower levels in warmer months.
2022 saw a predictable month-to-month viewing level recovery in the fall after the summer drop-off. Primetime continued to see HUT/PUT erosion compared to 2021.
Major trend points for 2022:
- The 55+ age segment continues to attract strong viewing levels in primetime but HHs, A18-34, A18-49, and A25-54 all strongly over-indexed their respective 12 month averages in January & February while A55+ yielded a weaker index.
- Compared with 2021, average PUT declines were more pronounced for the A18-34, A18-49, and A25-54 demos while HHs and A55+ saw smaller declines.