Industry News

Feature Commentary: Three Reasons Local Broadcast TV News is Most Trusted, Most Valued

A recent study commissioned by TVB and conducted by Dynata sheds light on just how crucial local TV news remains in the daily lives of its viewers across America. The study, which surveyed over 3,000 respondents, unearthed several compelling insights that underscore the pivotal role of local broadcast TV in people’s lives.

Run3TV, a new ATSC 3.0 application platform that enables Smart Broadcasting for local TV broadcasters, today announced a partnership with audience measurement firm TVision to provide accurate viewing and attention data from the TVision audience panel.
TEGNA Inc. and the Dallas Mavericks today announced that eight additional stations will join six owned by Tegna to bring all NBA Mavericks games not exclusively televised nationally to approximately 14 million people in Texas, for free over-the-air.
Revenue streams from NextGen TV have been vexingly elusive to the station groups that have made the biggest investments in it. Tech leaders told TVNewsCheck’s Local TV Strategies last week that may change next year.

Events Calendar

2024 ANA Masters of Marketing Conference

The 2023 ANA Masters of Marketing Conference showcased the creative thinking and inspirational strategies the world's top CMOs and leading brands have implemented to meet and exceed their customer needs, drive growth, […]

TVB NEXT Women SkillUp: Building a Well-Rounded Team

Moderator:Abby Auerbach, CCO, TVB and Executive Director, NEXT Women Speakers: Caroline Chambers, Senior Director, Diversity, Equity & Inclusion, Graham Media Group Ashley Greer, Senior Recruiter, Cox Media Group Do you want […]

2024 ANA Multicultural Marketing & Diversity Conference

The ANA Multicultural Marketing & Diversity Conference, now in its 24th year, features presentations from the industry's most prominent thought leaders and client-side multicultural marketing professionals. These experts tackle today's […]

TVB Live Forward Executive Summit 2024

The Live Forward Executive Summit brings 150 broadcast, agency, and advertising senior executives together to address key industry issues, including: measurement, ad categories, media tech and consumer trends. This event […]