The Coalition for Innovative Media Measurement (CIMM) and TVB announced a new study that highlights innovations within the local television and video marketplace, with strategic recommendations and opportunities to foster a culture of continuous creativity and progress.
A recent study commissioned by TVB and conducted by Dynata sheds light on just how crucial local TV news remains in the daily lives of its viewers across America. The study, which surveyed over 3,000 respondents, unearthed several compelling insights that underscore the pivotal role of local broadcast TV in people’s lives.
Join Moderator Angela Rodriguez (Comscore) and panelists Gretchen Dible (KTLA), Michelle Gelman (Nielsen) and Aubriana Lopez (Agnitio.ai) for a special virtual panel discussion, “So, You Want a Career in Media Data & Tech?” You won’t want to miss this […]
Advertising leaders from Dentsu, IPG Mediabrands, Sinclair, Hearst, Locality and Wide Orbit will assess the progress — or lack thereof — toward automated buying and selling and its implications for […]
