Industry News

Feature Commentary: Baltimore Bridge Collapse Reinforces The Essential Need For Local Coverage

Local reporters, anchors and news helicopters played an invaluable role in telling the story of Tuesday morning’s shocking disaster in Baltimore, proving once more their value as a signal amid the noise.

This year's NAB Show represented a bit of a turning point for the standard, as an impressive stack of new partnerships, product launches, and viewing-facing features were announced - the sheer volume of which hints at real momentum in the months ahead.
Although live sports continue to see more exposure on streaming networks, linear TV still dominates among brands when it comes to sports programming, securing 90% of all advertising placements, according to SponsorUnited.
After a quieter-than-expected primary season led to 2024 election cycle spending sliding behind the pace of spending four years ago, the current electoral battle is back in the lead.
Jacobs told the audience at NAB that “local” needs to go far beyond things like the news, sports and weather, and that those who fail to embrace that understanding aren’t truly fulfilling their mission.

Events Calendar

NEXT Women SkillUp: Harnessing Our Emotions

Speaker: Emma Miele, MA, PCC; Founder & Coach, The Breathing Room Moderator: Abby Auerbach, CCO, TVB and Executive Director, NEXT Women Join NEXT Women for a new skill building session on harnessing emotions […]

ANA/SeeHer Gender Equality Conference

Prepare your brand for future success where gender equality isn’t a nice to have, it’s a cultural requirement. Plus, we’ll amplify the work of SeeHer media members timed for the […]

NEXT Women: So, You Want To Be In National Sales?

Speakers:  Denise Galiber, National Advertising Sales Manager, Hearst Debbie Presser, Vice President National Sales, Nexstar Media Group Moderator: Abby Auerbach, CCO, TVB and Executive Director, NEXT Women Are you curious about what it takes […]

2024 ANA MarTech for Marketers Conference

Marketing technology powers the systems that enable great marketing, and our business is transforming. With more than $500 billion in annual spending, a shortage of experienced talent, and an untenable evolving […]