Industry News

CIMM and TVB Announce Local TV and Video Innovation Showcase

The Coalition for Innovative Media Measurement (CIMM) and TVB announced a new study that highlights innovations within the local television and video marketplace, with strategic recommendations and opportunities to foster a culture of continuous creativity and progress.

Feature Commentary: Three Reasons Local Broadcast TV News is Most Trusted, Most Valued

A recent study commissioned by TVB and conducted by Dynata sheds light on just how crucial local TV news remains in the daily lives of its viewers across America. The study, which surveyed over 3,000 respondents, unearthed several compelling insights that underscore the pivotal role of local broadcast TV in people’s lives.

According to a new report, local TV news remains the leading source for breaking news among U.S. adults, significantly outpacing digital and national broadcast alternatives.
Sean McLaughlin, Graham Media Group’s VP of news, will take on additional duties as VP-GM of KPRC, the group’s Houston NBC affiliate, on July 1.
Nielsen has signed a new multiyear agreement with the WNBA to officially measure the league’s television viewership across both traditional TV and streaming.

Events Calendar

TVB NEXT Women: So, You Want a Career in Media Data and Tech?

Join Moderator Angela Rodriguez (Comscore) and panelists Gretchen Dible (KTLA), Michelle Gelman (Nielsen) and Aubriana Lopez (Agnitio.ai) for a special virtual panel discussion, “So, You Want a Career in Media Data & Tech?” You won’t want to miss this […]