Industry News

Feature Commentary: What Advertisers Really Need to Know About SVOD Viewership

Data available to advertisers for both subscription-based and free services lack key information. Industry measurement giant Nielsen provides The Gauge report on total viewing, but it doesn’t include crucial info about how many viewers can see ads – an essential piece of information needed by marketers to make informed advertising decisions.

The highly anticipated showdown in Las Vegas surpassed the previous most-watched Super Bowl in history, a record set just last year when the Chiefs mounted a second half comeback to defeat the Philadelphia Eagles in front of 115 million viewers. The audience for Super Bowl LVIII was so large that it approached the all-time most watched television broadcast in the United States set in 1969, when an estimated 125 to 150 million viewers watched the Apollo 11 moon landing.
The purchase grants the retailer access to data, more space to sell ads as it eyes growth beyond selling goods.
Nexstar Media Group has named Chris Pruitt vice president and general manager of its broadcast and digital operations in Springfield, Mo. (DMA 73), responsible for the long-range planning and day-to-day operations of KRBK (Fox), KOZL (MNT), Ozarksfirst.com, and their related digital and social media channels.
Despite years of talk about a multi-currency TV measurement world, Nielsen has done a good job of ensuring it remains the dominant player in the U.S. market, even if it has meant cutting more favorable deals for networks that long labored under onerous multi-year contracts.

Events Calendar

NEXT Women: So, You Want To Be In Sales Leadership?

Moderator: Abby Auerbach, CCO, TVB and Executive Director, NEXT Women Speakers: Nicki Harkrider-Probey, VP & Revenue Officer, Strategy, Enablement & Marketing, TEGNA Stephanie Slagle, VP & Chief Innovation Officer, Graham […]

Purchase Funnel: The Impact of Advertising on Purchase Behavior

Presented by: Hadassa Gerber, EVP, Chief Research Officer, TVB How impactful is TV in the consumer purchase decision process? Are advertising exposures on different platforms equally important to the consumer? The Purchase Funnel […]

2024 ANA MarTech for Marketers Conference

Marketing technology powers the systems that enable great marketing, and our business is transforming. With more than $500 billion in annual spending, a shortage of experienced talent, and an untenable evolving […]

2024 ANA Masters of Marketing Conference

The 2023 ANA Masters of Marketing Conference showcased the creative thinking and inspirational strategies the world's top CMOs and leading brands have implemented to meet and exceed their customer needs, drive growth, […]