Industry News

Feature Commentary: Three Reasons Local Broadcast TV News is Most Trusted, Most Valued

A recent study commissioned by TVB and conducted by Dynata sheds light on just how crucial local TV news remains in the daily lives of its viewers across America. The study, which surveyed over 3,000 respondents, unearthed several compelling insights that underscore the pivotal role of local broadcast TV in people’s lives.

NBCUniversal Local today unveiled new weather products within the NBC Owned TV Stations’ and Telemundo Station Group’s mobile apps that feature “customization tools, a streamlined layout and intuitive design to deliver faster and easier access to the most-accurate local weather data, information and forecasts personalized to users’ unique needs and preferences.”
The Scripps Howard Fund’s ninth annual “If You Give a Child a Book …” campaign will invest a record-breaking $1.5 million in childhood literacy. This year’s campaign will provide more than 260,000 new books to children at low-income schools across the United States. For every $6 donation, the fund gives one book to a child in need.
Despite more than half of Halloween consumers saying they will forgo a purchase this year due to inflation, many are expecting to spend more than last year on the holiday.

Events Calendar

2024 ANA Masters of Marketing Conference

The 2023 ANA Masters of Marketing Conference showcased the creative thinking and inspirational strategies the world's top CMOs and leading brands have implemented to meet and exceed their customer needs, drive growth, […]

TVB NEXT Women SkillUp: Building a Well-Rounded Team

Moderator:Abby Auerbach, CCO, TVB and Executive Director, NEXT Women Speakers: Caroline Chambers, Senior Director, Diversity, Equity & Inclusion, Graham Media Group Ashley Greer, Senior Recruiter, Cox Media Group Do you want […]

2024 ANA Multicultural Marketing & Diversity Conference

The ANA Multicultural Marketing & Diversity Conference, now in its 24th year, features presentations from the industry's most prominent thought leaders and client-side multicultural marketing professionals. These experts tackle today's […]

TVB Live Forward Executive Summit 2024

The Live Forward Executive Summit brings 150 broadcast, agency, and advertising senior executives together to address key industry issues, including: measurement, ad categories, media tech and consumer trends. This event […]