TVBU Sales University

TVBU Sales University

TVBU AE Sales Certification Training is designed for local media sales execs at all levels who want to become better sellers and navigate the changing media landscape. The course provides tools, sales strategies and a process to help generate additional revenue.

Enroll today in TVBU’s free AE Sales Training to perfect your selling skills. All classes are updated with the latest TVB research including, Media Comparisons and Purchase Funnel studies. Graduate with a TVBU AE Sales Certification!

Classes include:

  • Identifying prospects
  • Getting appointments
  • Making the pitch
  • Closing!

“TVBU is everything a modern salesperson needs. All the classes worked together, and I LOVED all the research. I even used some of the materials in my sales meetings. It was empowering for everyone to be reminded of the power of our medium.”

Jeff Biletnikoff, AE, WTAE-TV Pittsburgh; TVBU Graduate


How much does TVBU cost? There is no cost for TVB members; your station’s membership dues cover TVBU enrollment. 

What is involved in the course and how long will it take me to finish the course? The course is self-paced so you can move as quickly as your schedule permits. There are approximately 6-7 hours of content with 18 classes and 40 videos. Some students finish the course in 2 days and others finish it in a few weeks by taking a course or two at a time. The videos are packed full of information while being fun and engaging to watch.

Who are the TVBU Professors? Brad Seitter, EVP, Local & Nat’l Business Development, Brian Allers, SVP, Business Development, Brian Wexler, SVP, Business Development and Diane Hayes, Executive Sales Training Consultant, TVB.

What do I get when I complete the course? Upon completion of the course, you will be a TVB-certified seller. You will receive a graduation certificate and a badge that you can proudly display on social media. You will also have access to a one-on-one consulting session with a member of the TVB Business Development Team.

TVBU Graduate, Wade Deitloff, KCAU-TV, Nexstar