TVBU is broadcast TV’s official online sales training certification program designed for local media sales execs at all levels who want to become better sellers and navigate the changing media landscape. The courses provide tools, sales strategies and a process to help generate additional revenue.
All classes are updated with the latest TVB research including Media Comparisons and Purchase Funnel Studies as well as Category insights.
After successfully completing your coursework, you will receive a TVBU Graduation Certificate and a social media badge. Proudly display your certifications…you’ve earned them!
Enroll today in one or both of TVBU’s free Sales Training Courses to perfect your selling skills. See below for more about each course.
Courses Include:
TVBU’s AE Sales Training course is designed to teach sellers a process for developing business which translates into selling confidence, additional revenue and sales success.
The comprehensive course includes everything from understanding the media allocation strategy, prospecting tips, and competitive media positioning to addressing new trends including streaming, and other digital products.
Personal growth lessons include time management, creating a personal branding one sheet, and so much more. Graduate with a TVBU AE Sales Certification!
Classes Include:
- Identifying prospects
- Getting appointments
- Making the pitch
- Closing!
The TVBU Category Sales Certification course provides sellers with the sales tools and strategies to be better prepared to talk to clients in specific categories, ensuring their clients succeed and grow their own book of business.
This certification will distinguish sellers as specialists in their field. Graduate with a TVBU Category Sales Certification. A one-of-a-kind certification in our industry!
Classes include:
- Category insights
- Competitive spending data
- Strategies for success
- Key takeaways
“TVBU is everything a modern salesperson needs. All the classes worked together, and I LOVED all the research. I even used some of the materials in my sales meetings. It was empowering for everyone to be reminded of the power of our medium.”
– Jeff Biletnikoff, AE, WTAE-TV Pittsburgh; TVBU Graduate
FAQs
How much does TVBU cost? There is no cost for TVB members; your station’s membership dues cover TVBU enrollment.
What is involved in the course and how long will it take me to finish the course? Both courses are self-paced so you can move as quickly as your schedule permits.
- The AE Sales Training course has about 7-8 hours of content with 18 classes and 40 videos. Some students finish the course in 2 days and others finish it in a few weeks by taking a course or two at a time.
- The Category Selling Certification has about 2-3 hours of content with 7 classes and 9 videos. Students can quickly move through this course. It’s designed so you can go into the course and take a single category class that might be relevant for an upcoming sales call. For example: You have an upcoming sales call with a car dealer. You can go in and learn about the automotive category specifically to help prepare you for the meeting.
Both courses include videos that are packed full of information while being fun and engaging to watch.
Who are the TVBU Professors? Brad Seitter, EVP, Local & Nat’l Business Development; Brian Allers, SVP, Business Development; Brian Wexler, SVP, Business Development; and Diane Hayes, Executive Sales Training Consultant, TVB.
What do I get when I complete the course? Upon completion of the course, you will be a TVB-certified seller. You will receive a graduation certificate and a badge that you can proudly display on social media. You will also have access to a one-on-one consulting session with a member of the TVB Business Development Team.
TVBU Graduate, Wade Deitloff, KCAU-TV, Nexstar