NAB: We Are Broadcasters
NAB launched new :30 ‘We Are Broadcasters’ spots to educate legislators about the many ways their constituents rely on local broadcasters, particularly focusing on trusted local journalism. Now, more than ever, America’s broadcasters are providing critical information to communities – delivering trusted news, weather and emergency updates and entertainment that connect and inspire.
NAB: COVID Vaccine Toolkit
NAB, the Donald W. Reynolds Journalism Institute (RJI) and the National Association of Chain Drug Stores (NACDS) launched an online toolkit to help local journalists craft COVID-19 vaccine education messages that best resonate with their audiences. The toolkit is designed to provide stations with information and resources to create news reports, public service announcements and other messages that promote vaccination.
Ad Council & COVID Collaborative: Vaccine Education PSA Initiative
This massive communications effort aims to educate the American public and build confidence around the COVID vaccines. The initiative is designed to reach different audiences, including communities of color who have been disproportionately affected by COVID and priority vaccine hesitant audiences with timely messages, including Parents, Young Adults (16-34), Black and Hispanic audiences.
The newly added material speaks to those still hesitant about vaccination across rural communities. The PSAs feature the unique perspectives, experiences, and stories of rural communities and represent the rich diversity of our nation. They show the first hand impact of the pandemic and vaccines and highlight personal experiences from a wide variety of individuals and families.
- View and download rural vaccine education assets | Access rural vaccine education toolkit
- View and download new Spanish-language TV creative :60 | :30 | :15 | :06
- View and download all available PSA TV assets | Access toolkits for messaging, resources and insights
World Sanity Foundation: Covid PSA Campaign
The World Sanity Foundation is a non-profit foundation which leads advocacy campaigns to draw awareness to gun control, the opioid epidemic and Covid-19, among other causes. This on-air PSA campaign promotes masks to prevent the spread of Covid.
Ad Council: Love Has No Labels PSAs
The Ad Council’s Love Has No Labels campaign was created to ultimately reduce bias and promote inclusion.