Programmatic Marketplace Growing Around OTT and Digital – Details in New Report
The value and impact of Over-the-Top (OTT) for audience reach extension are being much better recognized and quantified. BIA forecasts that advertising spending on OTT will reach $2.2B by 2023 and $3.4B by 2026.
Older Adults And Their Post-COVID Media Habits
Adults 55-plus still favor linear television, but streaming is creeping into their viewing habits with AVOD services holding a particular appeal.
FreeWheel, Comscore Launch Advanced CTV Contextual Targeting
FreeWheel and Comscore have partnered to expand the connected TV (CTV) contextual targeting capabilities available through FreeWheel’s demand-side platform, Beeswax.
National TV Ad Spending Drops 7% in August: SMI
Spending on national TV advertising fell 7% in August from a year ago, following a 30% plunge in July, according to new figures from Standard Media Index’s AccuTV service.
Leading Local Insights
Cross-platform video and digital advertising using programmatic tech stacks offer increased operational efficiencies to the buying and selling of workflow. Plus, it enhances the ability to have a highly functional marketplace for data-driven audience targeting, including forecasting, optimization, verification, and fraud protection along with analytics and reporting. But it’s a lot to think about.
Network Nightly Newscasts Morph, Adapt For The Streaming Age
For more than half a century, ABC, CBS and NBC have aired evening newscasts each weeknight on television. This fall, the competition has spread to another medium.
US TV Stations Set for Record Midterm Political Ad Spending
S&P Global Market Intelligence Senior Reporter Mike Reynolds sat down with Kantar Media’s Steve Passwaiter, TVB’s Steve Lanzano, and Kagan analyst Peter Leitzinger to learn which media platforms are set to earn that largest share of the ad spending pie as Election Day approaches.
Reaching Hispanic Audiences—What Boxing Can Teach Marketers
Sophisticated marketers, however, know there’s no magic one-two punch to building a relationship with the Hispanic community. It requires a sophisticated, long-term strategy of incremental steps. After all, there’s a reason boxing matches go for 12 rounds.
Auto Inventory Improves in Sept
The limited supply of new cars and trucks continues to limit U.S. auto sales, but sales are expected to be up about 9% for the month of September vs. September 2021, according to the latest forecast from S&P Global Mobility.
TVB: Local Broadcast TV Embraces the Future
The annual TVB Forward Conference brings broadcasters, rep firms and media agencies together not only for shared thought leadership and business insights, but to connect and energize an industry.
Southwestern Florida Stations Cover Hurricane Ian as It Makes Landfall
Stations situated on the southwestern coast of Florida are hustling to keep viewers informed of Hurricane Ian’s frightful trip through the area.
Ashley Parker Named GM Of Graham’s KSAT
Graham Media Group on Wednesday promoted Ashley Parker to vice president and general manager of KSAT, its ABC affiliate in San Antonio, Texas,
Older Adults And Their Post-COVID Media Habits
Adults 55-plus still favor linear television, but streaming is creeping into their viewing habits with AVOD services holding a particular appeal.
New BIA Report Examines Substantial Growth in Over-The-Top Ad Spending and the Rising Rate of Programmatic Deals
A new report from BIA Advisory Services examines the increasing value of over-the-top (OTT) advertising and the current state of direct and programmatic buys.
Campaigns Spend Over $6.4 Billion on Ads for 2022 Elections, Making Race One of the Most Expensive Ever
The 2022 midterm elections are on track to be the most expensive ever as more than $6.4 billion is being poured into TV, radio and digital ads for U.S. House, Senate, gubernatorial and local races, according to nonpartisan ad tracker AdImpact and campaign finance data.
Political Ad Spend Has Already Passed $6.4B
The 2022 midterm elections are on track to be the most expensive ever as more than $6.4 billion is being poured into TV, radio and digital ads for U.S. House, Senate, gubernatorial and local races, according to nonpartisan ad tracker AdImpact and campaign finance data.
How Free Ad-Supported TV Can Achieve Reach, Scale and Safety
A recent study found that FAST is currently the fastest-growing tier of streaming TV. Also, 75% of consumers aren’t bothered by ads as long as the content is free, with 69% adding that they’d go as far as to replacing paid streaming services with ad-supported ones.
Sportsbooks Are Sweating Their Billion-Dollar Marketing Bet
“We’ve proved we could carve out a significant piece of the business,” Caesars CEO Tom Reeg told investors last month, calling the strategic shift a “dramatic pivot.” “Now we want to prove we can make a profit.”
Netflix’s Co-CEO Predicts ‘the End of Linear TV.’ Broadcasters Explain Why He’s Wrong
Broadcast chiefs from ABC, The CW, CBS and NBC says there’s still plenty of value in linear TV.
Five Stations Launch NextGen TV In Roanoke-Lynchburg
Five television stations serving the Roanoke-Lynchburg, Va., market today began broadcasting with NextGen TV, also known as.