Survey Finds Young People Follow News, But Without Much Joy
Young people are following the news but aren’t too happy with what they’re seeing, according to a new study. The survey of young people ages 16 to 40 — the older of which are known as millennials and the younger Generation Z — was conducted by Media Insight Project.
Legal Sports Betting Milestones by the Numbers
Pennsylvania, Illinois, New York and New Jersey have contributed over $1 billion to local governments from sports betting taxes.
Online Gambling – A Continuing Boost for Local Media
Over the last few years, online gambling has been delivering a tremendous lift to local media and it has quickly developed into a strong category for Local TV and Radio in particular.
Antennas Re-Emerge As Legit Player In TV Business
Antennas have made a real comeback, and in a challenged economic environment, their importance may only be growing.
Families With Kids Cutting The Cord, Future Today Survey Finds
Despite cutting the cord, 98% of these families say the love watching TV, which makes streaming a necessity for advertisers, said Future Today, whose streaming services include HappyKids, Fawesome and iFood.tv.
Phil Lane Named Vice President, General Manager Of Graham Media Group’s KPRC
Graham Media Group announced in a statement that Phil Lane has been named VP and GM of KPRC, the NBC broadcast affiliate television station in Houston. Lane replaces Jerry Martin, who recently announced his retirement after 11 years at the helm of KPRC.
More Scripps Channels Go FAST In Deal With Vizio
Broadcaster’s over-the-air networks adding streaming, pay-TV distribution.
NFL Ads Again A Goldmine For TV Networks
As marketer interest in other TV programming declines, demand for pro football continues its upward trajectory and has had a knock-on effect for other leagues like the NBA and NHL.
Gray’s Sports Betting And Entertainment Series Will Debut September 2
Gray Television announced today that Beat the Odds, a 30-minute weekly syndicated sports betting and entertainment television series, will debut on more than 100 Gray Television stations starting Sept. 2, 2022.
Hearst Showcases Very Local’s Streaming Shows on TV Stations
Hearst Television plans to let broadcast viewers sample the original shows appearing on its Very Local streaming service.
Netflix Targeting $7-$9 Price for Ad-Supported Tier with Rollout Starting Later This Year: Report
Netflix’s internal discussions for its upcoming partially ad-supported tier have honed in on a price point of around $7-$9 a month, according to Bloomberg.
Is Brand Vs. Performance Media An Outdated Construct?
There is new evidence this week from GroupM’s business intelligence team that “brand-oriented” media buys may be gaining on so-called “performance” ones.
The Latest Numbers on the Microchip Shortage: More Cuts Amid Re-sourcing Push
The chip shortage continues to hammer away at global vehicle production as automakers await additional semiconductor manufacturing capacity to come online.
Auto Prices Squeeze Subprime Borrowers
Consumers with good credit are buying more used vehicles, likely because used vehicles are relatively more available and relatively more affordable than new ones, says a new report from Experian Automotive, on Q2 auto finance.
Brick-and-Mortar Still Driving Retail
Although e-commerce has expanded massively over the
past decade, that doesn’t mean the end is yet in sight for
brick-and-mortar stores, one analyst argues.
Labor Day Sales—How Brands Can Cash In on the Shopping Spree
Despite recessionary fears, young Americans are poised to spend hard.
A Diversity of TV Viewers Are ‘Buying Green’
As more corporations and retail chains allocate some portion of ad budgets to explain their focus on sustainability, TV is the medium to reach a diversity of consumers who are “buying green.”
Survey Finds TV the Top Source for Local News
A new poll brings good news to local TV stations as the U.S. mid-term elections head into the fall. According to a new Spectrum News/Morning Consult poll on sentiments about trust of local news, nearly 50% cited TV as their most important source of local news, more than any other outlet.
Honda Focuses on EVs and Aircraft in Newest Corporate Campaign
The automaker is plugging its innovation know-how as it continues to invest beyond its vehicle business.
Why FreshDirect Is Investing in Broadcast TV for the First Time
Grocery delivery brand’s first work from Curiosity targets busy foodies.