Viewers Look To Increase SVOD Subs
With the number of subscription streaming video services
per household reaching record penetration, new data from
Hub Entertainment Research finds consumers are not
tiring of service stacking.
The Latest Numbers on the Microchip Shortage: Cuts Could Be Worse Than Reported
More than 3 million vehicles have been axed from automakers’ production schedules worldwide so far this year because of the microchip shortage — but that might be an undercount.
Higher Sports Rights Fees: Not Slowing Down On Linear TV — Or Streaming
TV sports rights are not slowing down. And we are not even talking about the big four professional sports leagues. Just look at one expanding college sports conference — The Big Ten Conference.
Multicultural Groups Are the Biggest Streamers
Hispanic Americans African Americans and Asian Americans use more connected TV apps than the general market, according to App Science.
Inflation Alters U.S. Grocery Buying Habits
A majority of consumers say their family has changed how they buy food with prices on the rise, according to a new consumer sentiment survey on inflation commissioned by advertising consultant NCSolutions.
The OTT Recession Is Coming
Much to streamers’ chagrin, OTT has entered a new, consumer-driven phase that will determine the platform’s real winners and losers. Advertising will play a big role in that fate, and local partnerships may make all the difference.
Toyota’s Jack Hollis Expects ‘One More Year’ of Historically Tight Inventories
Jack Hollis, head of sales for Toyota Motor North America, says dealership inventory levels won’t be able to grow at all until perhaps the third quarter of 2023, and are unlikely to ever return to their pre-pandemic levels.
Political Ad Records This Season? More Coming In 2024
Rising midterm political advertising looks to easily outpace 2018 midterm revenue this year — up to $9.7 billion, according to an AdImpact estimate. But it doesn’t stop there.
FAST Usage Was Up 9 Points in the First Five Months of 2022
The percentage of U.S. TV watchers who say they use a free, ad-supported TV streaming service rose to 55%, according to Hub Entertainment Research.
TV Ad Budgets Remain Strong Despite Economic Uncertainty
Between reports of ad revenue growth among some of the major networks, as well as ad budgets that multiple agencies tell Ad Age have remained relatively stable, the state of TV advertising is far from grim.
Allen Media’s ‘Local Now’ And ‘The Grio’ Platforms Add ‘Love Stories TV’ FAST Channel
Allen Media Group’s free streaming digital platforms Local Now and theGrio Streaming App are offering the Love Stories TV FAST channel, which offers inspirational, real love stories as entertainment.
Local News Close-Up: What Happens in Vegas? A Lot
DMA No. 40 has succeeded in its game plan to become a big-league sports town.
Cybersecurity Returns To The Forefront: Five Rules Media Companies Need To Follow Now
While the war in Ukraine disrupted a number of cyber threat groups and the world was fooled into thinking cyberattacks were declining, cybercriminals have reorganized, are on the rise and show no sign of slowing again. Here’s some very tactical, practical advice and information media executives should consider as they’re forced to ramp up protections against cyber threats.
Don’t Leave Any Demo Behind In Alt Measurement Movement
The tectonic plates of media measurement are moving, as digital media behaviors upend decades-old approaches to measuring the world of TV audiences and advertising, giving impetus to the rise of the alt measurement movement, one of the biggest stories in our industry today.
Big Ten Conference Nets Multi-Network TV Rights Deal
Fox, NBC and CBS to air conference’s college football, college basketball games in seven-year deal that cuts out ESPN.
Retail Sales Stall in July as Gas Prices Decline
U.S. retail sales were unexpectedly unchanged in July as falling gasoline prices weighed on receipts at service stations, but consumer spending appeared to pick up at the start of the third quarter, further Reuters reports.
Streaming Embraces the Traditional TV Bundle — Why That Might Not Be Such a Bad Thing
With so many choices now available to consumers, it seems like the media landscape is reverting back to the cable TV bundle of years past — the very thing that streaming set out to undo.
Study Finds ‘Virtual In-Content Ads’ Boost TV Campaign Lift
At a time when so-called “virtual product placement” is looming large because of the rapid evolution of extended reality and ultimately, the metaverse, a new study finds that current versions generate meaningful lift for brands when used in conjunction with TV advertising.
Average Monthly Car Payment Hits $702
For new vehicles, the average auto loan is for 70.4 months (nearly six years) and monthly payments have climbed past $700 for the first time ever, according to new data from Edmunds.
Consumers Embrace Streaming Video Ads
Consumer migration toward ad-supported VOD and free ad-supported streaming television continues to flourish.