Local Auto Insurance Agents Could Be Fruitful Targets
With consumers shopping for the best auto insurance deals and churning through carriers, it’s a good time for insurance companies to market themselves so they are top of mind for potential customers.
KMGH Denver Hires Megan Jurgemeyer as Senior News Director
KMGH, the Scripps ABC affiliate in Denver, has hired Emmy Award-winning producer Megan Jurgemeyer to lead its news department as senior director of news.
Ad Intensity Analysis: Avg. Large Brand Ad Expense/Revenue Ratio = 3%, Profit Margins To Rise in Years Ahead
Revenue growth is expected to average 5.6% between 2022 and 2025 for the group of companies who disclose advertising expenses. If advertising expense ratios held constant for the group, ad spending among them would rise in line with this figure.
Sam’s Club Selects Arnold WW, Horizon Next As New Creative, Media Agencies
Previously worked with WPP’s VMLY&R on creative and Haworth for media services, Sam’s Club has selected two new agencies of record with Arnold Worldwide leading creative and Horizon Next leading media planning and buying.
Gary Wordlaw Named WNDU South Bend News Director
Gray Television today appointed Gary C. Wordlaw news director of its NBC affiliate WNDU South Bend, Ind. He will be responsible for leading newsgathering efforts on all station platforms.
S&P: Credit Ratings Outlook for Local TV Broadcasters Remains Stable
S&P expects that “local TV broadcasters will benefit from $4 billion in high-margin political advertising revenue in 2024 given the U.S. presidential election to help reduce leverage.
Home Buyers Are Eager, but Sellers Still Scarce
The housing market typically comes to life in spring, when buyers emerge in the warmer weather. This year, the market appears stuck in a deep freeze, and the biggest culprit is a lack of sellers, housing experts say.
Campaign 2024 Ad Spend Is Already Surging
AdImpact calculates $307.61 million has been spent in the 2024 election cycle so far. That is 152% more than the $121.77 million that was spent up until this point during the 2020 election cycle.
NBCU To Roll Out New Linear, Streaming Ad Tools, with ‘Scaled Premium Content’
NBCU says this could include brand exposure via original film on Peacock, a drama-filled show on linear TV or a third-party digital partner — where the marketer can be on all platforms, content, and screens.
Nielsen Deploys ‘Nielsen One’ Content Alpha
Nielsen announced it is deploying the “alpha” launch for its content measurement counterpart service — Nielsen One Content. This rollout is the “first iteration” and another will be rolled out more broadly in late 2024.
ABC’s Biggest Non-Finals NBA Audience Ever
According to Nielsen, Warriors-vs.-Kings, NBA playoff game 7, averaged 10 million viewers. Across all linear platforms, including ABC, ESPN, TNT and NBA TV, the four just-completed first-round series averaged 3.4 million viewers, up 15% over last season, the NBA noted.
Aldi Reveals Big U.S. Growth Plans for 2023
Following a banner 2022, ALDI has revealed plans to open 120 new stores across the U.S. throughout 2023. The discount retailer says customers are actively asking for more ALDI locations.
Survey: Buyers See Advanced Ad Obstacles
They said integrating addressable linear campaigns with digital campaigns was difficult, with 53% pointing to a lack of common metrics across channels for their distress.
NBC News: Maryland Senator Cardin Retirement from Senate Could Lead to a Crowded Primary
“I always knew this election cycle would be the one I would be thinking about not running again, so it’s not something that hit me by surprise,” Senator Cardin said.
Analysts Estimate Auto Market Expanded Up to 5.7% in April
Analysts estimate that the market expanded up to 5.7 percent in April, with fleet driving most of the gain, as inventories continue to recover.
Study: Staycations Are So 2022 as Summer Travel Makes Big Comeback
In Dentsu’s latest survey of consumer summer travel plans, 75% were planning a summer vacation this year. With inflation impacting travel, 45% expect to pay more than they did last year and are trimming budgets elsewhere to foot their travel bills.
Fox Sports: Nielsen Irregularities Misstated Super Bowl Ratings by 2M Viewers
Based on the new estimates, Fox Sports said Super Bowl LVII now ranks as the most-watched Super Bowl ever, beating previous record-holder Super Bowl XLIX’s (2015) 114.4 million viewers.
NRF Survey: U.S. To Spend $35.7B on Mother’s Day
Consumers plan to spend $35.7 billion on Mother’s Day this year, nearly $4 billion more than last year’s record high of $31.7 billion, according to the National Retail Federation and Prosper Insights & Analytics.
CNBC: These Are the Top Senate Races to Watch in 2024
Some of the top Senate races to watch are expected to take place in the following states: WV, CA, NV, MI, AZ, OH, and MT.
Carl’s Jr. And Hardee’s Owner Hires New Media Agency as CMO Plots Marketing Changes
The decision is part of a larger shift in marketing strategy including giving each brand a unique voice and media approach according to Tana Davila, CMO for CKE Restaurants, which owns the chains.