News

• CIMM, TVB Approve New ‘Four-Week’ Post Analysis Audience Guidelines

• How NBC Became the Linchpin of the NBA’s Megabucks TV Rights Deal 

• WNBA All-Star Game Has Record 3.44 Million Viewers 

• CNN, Fox Seen as Most-Divisive News Outlets in U.S.

• Comcast’s Mike Cavanagh Expects NBA Deal to Score with Advertising, Subscription Revenue 

• Gray Television to Enhance Paris Olympics NextGen TV Signal With HDR, Immersive Audio 

• The Hidden Costs of Pausing Your Ads

• Automotive Update. Ford Bets on Pickups, Not EVs

• Kamala Harris Smashes Fundraising Record With Stunning $81 Million Haul Over 24 Hours

• Nexstar Names New GMs In Huntsville & Lubbock

• As Presidential Race Enters Uncharted Territory, Ad Spending Passes $3 Billion Mark 

• Actblue Rakes in Nearly $50 Million in 7 Hours After Harris Campaign Launch

• Optimum Will Keep Gray TV Stations On Cable System

• WNBA More Than Quadruples Its Current National TV Contract With 11-Year, $2.2 Billion Deal

• Insurer Progressive Had Most National and Local Ad Impressions, AdImpact Reports

• Auto Dealers Could Soon See More Affordable Used Cars 

• NBA Board Approves Deal with NBC, Prime Video, ESPN

• 2024 Media Comparisons Study: Broadcast Leads

• Significant Shift in TV Viewing Habits?

• NAB Files Brief Challenging FCC’s Broadcast Ownership Rules