Scripps Sports Partnership Yields OTT Solution For NHL Coyotes

Introducing Coyotes Central, a creation of streaming company Kiswe and the division of The E.W. Scripps Co. led by Brian Lawlor. The partnership “heralds a new era” for the Arizona Coyotes, as it brings all locally broadcast games of the team “directly to fans across Arizona.”

Ford Slashes Price of 2023 Mustang Mach-E After Sales Plunge

Amid an industry-wide slowdown in electric vehicle demand, Ford’s EV sales fell 11 percent in January. “We are adjusting pricing for 2023 models as we continue to adapt to the market to achieve the optimal mix of sales growth and customer value,” Ford said in the statement.

American TV’s Biggest Audience Since Moon Landing, Super Bowl LVIII Sets Record With a Staggering 123.4 Million Viewers

The highly anticipated showdown in Las Vegas surpassed the previous most-watched Super Bowl in history, a record set just last year when the Chiefs mounted a second half comeback to defeat the Philadelphia Eagles in front of 115 million viewers. The audience for Super Bowl LVIII was so large that it approached the all-time most watched television broadcast in the United States set in 1969, when an estimated 125 to 150 million viewers watched the Apollo 11 moon landing.

Chris Pruitt New VP-GM Of Nexstar’s Springfield, Mo., Duopoly

Nexstar Media Group has named Chris Pruitt vice president and general manager of its broadcast and digital operations in Springfield, Mo. (DMA 73), responsible for the long-range planning and day-to-day operations of KRBK (Fox), KOZL (MNT), Ozarksfirst.com, and their related digital and social media channels.

Top Nielsen Competitors and Where They Stand in 2024

Despite years of talk about a multi-currency TV measurement world, Nielsen has done a good job of ensuring it remains the dominant player in the U.S. market, even if it has meant cutting more favorable deals for networks that long labored under onerous multi-year contracts.

Reach, Time, Trustworthiness Propel TV To Top Of Media Heap, Finds TVB Survey

Despite the unquestionable growth of these platforms, television remains a vital source of news, entertainment and ad content. The findings of a new TVB survey reveal broadcast television offers the broadest reach of any media platform and that people spend more time watching linear TV than other alternatives. Local TV news also is regarded as the most trusted source of news when compared to other platforms—even among streamers.

Paramount Plus Super Bowl Fail Proves Why Sports Is a Big Problem for Cord-Cutters

A lot of people reported having issues with Paramount Plus live-streaming the Super Bowl. By the very nature of bandwidth concerns, server requirements and other aspects of the technical side of streaming live sports, these Super Bowl woes are just further evidence that cord-cutting isn’t necessarily the optimal way to watch live sports.

Gray TV Scores Five Cavs Games For OTA Broadcasts

Add a Gray Television broadcast television station serving Cleveland to the list of free-to-air offerings that will be bringing regular-season National Basketball Association games to fans across the local viewing area without the need to pay to view it. The company’s affiliate for The CW Network in Cleveland, WUAB-43, is teaming up with the Cleveland Cavaliers for five home games.

Channel Master Now Shipping A NEXTGEN TV STB

The receiver joins the roster of some 100 NEXTGEN TV products expected to be available this year for consumers interested in upgrading to receive the new services from broadcasters, coast-to-coast, NEXTGEN TV marketing organization Pearl TV shared on Tuesday.

Why More Brands Turned To Regional Super Bowl Ad Buys

While nothing can match the pure reach of a national broadcast ad in the Super Bowl, some brands are drawn to regional broadcast options that allow them to reach more specific target audiences for their brands. Rob Davis, CMO and president of Novus, an independent agency specializing in customized and localized media plans and buys, claims he’s seen an increased interest in such alternatives to the national Big Game ads in recent years.

New-Vehicle Inventory Eases to 2.55m in Jan.

Cox Automotive said vehicle inventory stood at 2.55 million in its latest estimate, a 75-day supply, down slightly from 2.7 million the previous month but still 819,000 vehicles — or 47% — higher than a year earlier.

Super Bowl Viewership Rose to 123.4 Million, a Record High

Sunday night’s overtime Super Bowl shattered ratings records. An audience of 123.4 million watched the Kansas City Chiefs beat the San Francisco 49ers, according to preliminary figures from Nielsen and CBS, which broadcast the game. That figure easily eclipsed last year’s record high of 115.1 million, when Kansas City defeated the Philadelphia Eagles.

Suárez To Succeed Figueroa For Telemundo In Fl.

José Alberto Suárez will now serve as President/General Manager of Telemundo Station Group’s WTMO-31 in Orlando, WRMD-49 in Tampa and WWDT-CD 43 in the fast-growing Fort Myers-Naples-Bonita Springs market.