This Week Next Week, Ep. 45: Interregnum Bob

With a deep dive on some of the key issues impacting global and local television trends, such as the state of the auto market, the challenges of diminishing audience reach and the importance of targeting desired audiences, our guest interview this week is Steve Lanzano, president and CEO of the TVB.

NBCU Claims Big Ad Impact Over Thanksgiving Weekend

NBCU itself seemed to be thankful that it has worked to find alternatives to Nielsen when it comes to measuring how many people watch its shows and engage with its commercials. Data from iSpot puts ad reach at 128 million adults.

SMI: National Linear TV Ad Spend Slides in October

Ad investment in national linear TV in October shrunk significantly from one year ago. But, heading into the holiday season, October had the highest investment in linear television compared to the rest of 2022 to date.

U.S. Ad Consensus Falls Below +10% On GroupM, Magna Downgrades

The U.S. ad economy is now projected to expand only 9.9% this year, according to MediaPost’s consensus estimates based on the compilation of data issued by the Big 4 agency holding company — Dentsu, GroupM, Magna and Zenith — forecasting units.

GroupM Slashes U.S., Worldwide Estimates: Calls It ‘Normalization’

GroupM now estimates the global ad market will expand expand 6.5% this year, nearly half the 11% expansion it originally projected. GroupM’s bullishness extends into 2023, which despite being an off-cycle year with no significant incremental ad spending events such as the Olympics, or U.S. elections, will grow an estimated 5.9%.

NBCU, Walmart Team Up For E! Online Shopping Show

NBCUniversal and Walmart are getting together for the holidays to launch a shopping show that will livestream on E! Online. With the live format, viewers will be able to ask questions about products and make purchases in real time.

Report: Cord-cutting Hits Record Levels in Q3

MoffettNathanson’s Cord-Cutting Monitor has released data showing that cord-cutting hit new record lows in Q3 2022, as total pay-TV distribution declined by 6.3%, leaving pay-tv penetration at its lowest point since ’93.