A new report from Kagan, a media research group within S&P Global Market Intelligence, is forecasting that the global TV market is forecast to show signs of recovery in 2022 and beyond, thanks largely to improvements in the supply of large LCD panels, which was the primary obstacle manufacturers struggled with in 2021.
Available now on the Plex platform, the channel aims to build on “The Hill’s success as an essential, agenda-setting read for lawmakers, policymakers and influential digital consumers from Capitol Hill to Main Street.”
CEO Lachlan Murdoch said today: “We’re currently seeing a return to growth in the auto category for the first time in a couple of years. This stability of the base market provides a strong foundation for the upcoming political cycle, where the outlook is remarkably strong.”
Michelle Robinson Harper will join Gray Television as the General Manager of WBTV, the CBS affiliate in Charlotte.
Now GM of WTNZ “FOX 43” in Knoxville and unaffiliated sibling WKNX is Chris Protzman.
Revenue for Disney’s linear TV networks increased 3% to $7.2 billion, and operating income increased 13% to $2.5 billion.
Headwinds are blowing, but CTV is growing.
Commercials in February’s Super Bowl are pacing ahead of schedule and attracting record pricing, according to Fox CEO Lachlan Murdoch.
Nielsen said its U.S. National TV panel now has 42,000 households, covering 101,000 people whose viewing is directly measured to create the company’s ratings.
Advertising trade groups are building upon a guide released earlier this year aimed at helping marketers work with diverse-owned media suppliers. They are now releasing a guide targeted at diverse media suppliers themselves.
12 public stations are now offering NextGen TV/ATSC 3.0 broadcasts with half a dozen planning launches in the near future.
Comscore said it reduced its second-quarter net loss as revenues rose 4.3%.
A top advertising-industry observer projects political ad spending during the current two-year election cycle will more than double as compared with the 2018 midterms and even exceed dollars spent in 2020 when the White House was in play.
A review of recent economic indicators suggests that the advertising business isn’t ready to call “recession,” according to Group M’s most recent This Week Next Week podcast.
Plug-in hybrid sales are climbing in the U.S., in part because of the recent surge in gasoline prices. Automakers sold a record 176,000 such cars last year, according to Wards Intelligence, up from 69,000 in 2020.
As inflation puts pressure on household budgets, consumers are taking a closer look at how much they spend on subscription streaming services.
The Video Advertising Bureau (VAB) is trying to build an industry TV and cross-platform measurement panel in the U.S. similar to Nielsen’s with 40,000 or more households but available to the giant’s competitors.
After executing around 20 QR code campaigns, Sky’s sales arm has now discovered the average response rate to QR codes in TV ads is between 0.3% and 0.8%.
The latest non-advertising company to launch an ad business comes as no surprise.
With the pandemic continuing to cause buying behavioral shifts and surging consumer prices, economists around the country are placing their bets on an impending recession in 2023. And brand marketers are in a precarious position as they evaluate how to prepare their strategies for this potential downturn.