With a deep dive on some of the key issues impacting global and local television trends, such as the state of the auto market, the challenges of diminishing audience reach and the importance of targeting desired audiences, our guest interview this week is Steve Lanzano, president and CEO of the TVB.
NBCU itself seemed to be thankful that it has worked to find alternatives to Nielsen when it comes to measuring how many people watch its shows and engage with its commercials. Data from iSpot puts ad reach at 128 million adults.
In a matter of months, the 2024 election campaigns will heat up as media strategies for national races take shape. Political marketers need to build on the momentum of the following media learnings and leverage clear advantages of CTV and programmatic advertising.
KCCI-TV’s third-annual Food Bank of Iowa Hunger Free Holidays telethon raised $436,832 to help Iowans facing food insecurity – enough for more than a million meals.
Ad investment in national linear TV in October shrunk significantly from one year ago. But, heading into the holiday season, October had the highest investment in linear television compared to the rest of 2022 to date.
Hadl opens up about the ATSC 3.0 rollout, the challenges and opportunities NextGen TV presents to broadcasters, the evolution of newsgathering technology, and his concerns for the industry.
Attended by prominent executives from the media, marketing, advertising and tech industries, the Ad Council’s 68th Annual Public Service Award Dinner recognized organizations and individuals who support its social impact efforts.
With a combined total of 412.6 million thus far, the race between Democratic Sen. Raphael Warnock and Republican challenger Hershel Walker has become the most expensive of the 2022 midterms.
The goal of this interactive forum is to connect local business owners to the resources, technology capabilities and partnerships across Comcast NBCUniversal, while building the future of local advertising through NBCU’s One Platform.
Automakers typically offer incentives when interest rates rise, but they aren’t doing so today and they aren’t likely to do so next year, according to a J.D. Power expert.
Giant media buyer GroupM forecasts that traditional pay TV will reach less than 50% of U.S. homes by 2025.
The U.S. ad economy is now projected to expand only 9.9% this year, according to MediaPost’s consensus estimates based on the compilation of data issued by the Big 4 agency holding company — Dentsu, GroupM, Magna and Zenith — forecasting units.
GroupM now estimates the global ad market will expand expand 6.5% this year, nearly half the 11% expansion it originally projected. GroupM’s bullishness extends into 2023, which despite being an off-cycle year with no significant incremental ad spending events such as the Olympics, or U.S. elections, will grow an estimated 5.9%.
Political ad revenue has surpassed expectations for most TV broadcasters in the U.S. Heavy spending on many ballot initiatives paired with competitive races led to a windfall of ad revenue. There are strong indications that contentious issues will lead the 2024 election cycle to even more remarkable revenue heights for stations.
NBCUniversal and Walmart are getting together for the holidays to launch a shopping show that will livestream on E! Online. With the live format, viewers will be able to ask questions about products and make purchases in real time.
Cutting the cable cord is easier than ever, thanks to the growing options of NextGen TV. Sports, local news, network TV shows and more, all for free.
The match drew in 9 million total viewers (TV & digital) while the US-England game brought in 4.7 million viewers, according to Nielsen and Adobe Analytics.
Magna now expects 2023 global ad revenue to increase by 4.8%, to $833 billion, down from the 6.3% growth target it gave in June. The 2023 U.S. growth rate is expected to be below average, growing 4% to $330 billion, because of glacial GDP growth, inflation and the lack of cyclical spending.
MoffettNathanson’s Cord-Cutting Monitor has released data showing that cord-cutting hit new record lows in Q3 2022, as total pay-TV distribution declined by 6.3%, leaving pay-tv penetration at its lowest point since ’93.
Toyota is launching two holiday spots, one focused on the general market and the other aimed at Hispanic consumers.