Wendy McMahon Resigns As CEO Of CBS News And Stations
Wendy McMahon has announced her resignation as the president and CEO of CBS News and Stations, the latest departure from the network amid the pending acquisition by Skydance.
Joe Cowan Named WSB-TV News Director
Cox Media Group announced that Joe Cowan will re-join its ABC affiliate WSB-TV Atlanta as news director, starting in mid-June.
Used-Vehicle Sales Dip in April, Still Up 12% Year Over Year
Retail used-vehicle sales dipped in April compared to March, but were up sharply from a year ago.
Tegna Expands Indiana Fever Distribution
TEGNA and the Indiana Fever have expanded their broadcast partnership with stations in 11 additional Midwest markets joining WTHR in Indianapolis to air 18 Fever games free and over-the-air to 4.6 million households across the region.
Why You Can’t Afford to Pause Ad Dollars in Unpredictable Times
Advertisers cannot afford to pause or slow campaigns even when the economy feels shaky and the headlines are chaotic. According to research by BCG Global, “companies that reduce their brand advertising typically lose 0.8 percentage points in market share compared to those that maintain or increase their spend.
How Brands Are Investing in Local Marketing—And Why It’s So Important
The focus on local advertising comes as marketers see higher returns on those investments and consumers increasingly expect relevancy. More than 70% of Americans expect advertising messages to be localized.
Gray Media Announces Two General Manager Moves
Shannon Booth, GM of KOLN-KSNB Lincoln, Neb., and KNOP North Platte, Neb., succeeds the retiring as head of WOWT Omaha Jim McKernan. Booth, in turn, will be succeeded by Jacque Harms, GM of KKTV Colorado Springs.
NAB Board Election Results Announced
The National Association of Broadcasters today announced the results of the 2025 NAB Radio and Television Board of Directors elections.
Marketing Budgets Remain Constrained Amid Economic Uncertainty
In terms of how marketing dollars get spent, 31% now goes toward paid media, up from 23% in 2018.
State Broadcaster Associations Are More Important Than Ever
Associations provide essential training and professional support for the industry’s future leaders.
22 Republican U.S. Senators Urge FCC to “Modernize” Ownership Rules
“The fast-evolving media marketplace has made broadcast ownership regulations in urgent need of modernization,” the letter said.
Nielsen, We Need A Gauge With A True Ad-Supported View
Why is a true ad-exposure Gauge important? Because the vast majority of streaming services are “ad-light,” carrying far fewer ads and ad time than their linear brethren.
iSpot Finds Linear TV Ad Spend Still Growing, Despite Economic Uncertainty
Linear TV ad spend is up approximately 4% YoY, signaling a sharper focus on quality placements and outcomes amidst economic challenges.
17 Hot Take Predictions for the TV Upfronts
The upfronts are imminent. To prepare, Ad Age asked top media buyers and sellers for their hot takes about this year’s TV marketplace.
Nexstar Names Bill Nardi VP Of Station Operations
The experienced technology and broadcast operations leader will join the company on May 12 and succeed the retiring Mark Turner.
Why Addressable TV Advertising is No Longer Just for the ‘Big’ Advertisers
It’s easier than ever to activate addressable at a regional and local market level across screens and devices. Here are three reasons why local advertisers should include addressable TV in their buys.
WKYC Names A New ND
Taking the ND role for WKYC Studios is veteran broadcast executive Jeff Hoffman.
Conservative Group Launches $7M Ad Buy Responding to Medicaid Attacks
The broadcast, cable, and digital campaign will air in 30 Republican and Democratic congressional districts through the first week of June.
Kentucky Derby Peaks At Record-Breaking 21.8M Viewers For NBC
Saturday’s live coverage of the 151st Kentucky Derby delivered its largest audience for NBC since 1989 with an average of 17.7 million viewers.
Spencer Lane New GM of WJET-WFXP Erie
The former GM of a Fox and ABC affiliate in Oklahoma is tapped by Nexstar to lead the Pennsylvania outlets.