Global Smart TV Shipments to See Slight 1.9% Growth in 2022

A new report from Kagan, a media research group within S&P Global Market Intelligence, is forecasting that the global TV market is forecast to show signs of recovery in 2022 and beyond, thanks largely to improvements in the supply of large LCD panels, which was the primary obstacle manufacturers struggled with in 2021.

Nexstar Digital Launches The Hill TV Streamer

Available now on the Plex platform, the channel aims to build on “The Hill’s success as an essential, agenda-setting read for lawmakers, policymakers and influential digital consumers from Capitol Hill to Main Street.”

Auto On The Rebound For Fox Stations

CEO Lachlan Murdoch said today: “We’re currently seeing a return to growth in the auto category for the first time in a couple of years. This stability of the base market provides a strong foundation for the upcoming political cycle, where the outlook is remarkably strong.”

Political Ad Spending Soars for Midterms

A top advertising-industry observer projects political ad spending during the current two-year election cycle will more than double as compared with the 2018 midterms and even exceed dollars spent in 2020 when the White House was in play.

GroupM: Ad Economy ‘Still Pretty Positive’

A review of recent economic indicators suggests that the advertising business isn’t ready to call “recession,” according to Group M’s most recent This Week Next Week podcast.

EVs Getting Attention, but Hybrids Gain Traction

Plug-in hybrid sales are climbing in the U.S., in part because of the recent surge in gasoline prices. Automakers sold a record 176,000 such cars last year, according to Wards Intelligence, up from 69,000 in 2020.

When A Recession Hits, Don’t Pull Back Your Advertising

With the pandemic continuing to cause buying behavioral shifts and surging consumer prices, economists around the country are placing their bets on an impending recession in 2023. And brand marketers are in a precarious position as they evaluate how to prepare their strategies for this potential downturn.