Easter Spending on Pace To Reach $22.4 Billion
Consumer spending is expected to reach a total of $22.4 billion on Easter (March 31) this year, according to the annual survey by the National Retail Federation and Prosper Insights & Analytics. The figure is the second highest in the survey’s history, after last year’s record-setting $24 billion when the holiday fell nine days later in the year.
Sean McNamara Joins KDVR Denver As News Director
Sean McNamara is the new news director at KDVR and KWGN, Nexstar’s Fox and CW affiliates in Denver. McNamara joins from WDAF, Nexstar’s Fox in Kansas City where he was the news director since 2019.
Advertisers Too Often Look at the Last Click
The takeaway for broadcasters is linear TV and websites work well together in serving the public and advertisers alike. Just as important is the effect the combination has on reach. Combining the reach of broadcast websites and broadcast television extends total reach by 4%.
Women’s Sports Score High for TV Advertisers in New Research
With March Madness just around the corner, Edo’s “Women’s Sports TV Outcomes Report” highlights the growing opportunity for advertisers in women’s sports programming.
Frank Comerford, NBCU Local, Honored with 2024 Leadership Award
The Broadcasters Foundation of America announced the recipients of the 2024 Leadership Awards. Leadership Awards are given annually in recognition of career contributions to the broadcast industry and the community at-large.
Consumer Spending Rebounded in Feb
Consumer spending bounced back in February from a January dip, with a little help from leap day. But sales still registered good gains even after correcting for that extra spending day.
Local Ad Spending To Grow 9% in 2024
BIA Advisory Services has updated its outlook for 2024, and it expects total local ad spending to increase 9.3% vs. last year.
Oscars Soar with Highest Viewing In 4 Years At 19.5M
ABC’s “The 96th Academy Awards” telecast grew 4% to 19.5 million viewers, according to Nielsen, over last year. The event also posted the strongest results in four years. Nielsen says the show earned a 3.81 rating among adult 18-49 viewers.
TV Broadcast Advertising Drives 60% of Viewers to Research Online
According to a study by TVB, TV broadcast advertising has the highest reach of all ad types. And it’s not an insignificant lead.
Polarization, Not Presidential, Drives Political Revenue In ’24
While Biden and Trump are pulling all the focus, presidential campaigns aren’t driving most spending on TV stations this election year. Instead, down-ballot Senate, House, gubernatorial and other campaigns, and issues such as immigration and abortion are what will be bringing in the bucks.
How Much Time Are Adults Spending With Media?
The Nielsen report confirms what we know, adults in the U.S. still spend more time with traditional TV than TV-connected devices.
For Diversity in Advertising to Stick, It Must Be Considered in More Places
There is every reason for advertisers to lean into their DEI goals and prioritize fair representation. While including multicultural and diverse talent in ad creatives is extremely important, it’s only one of many steps that advertisers should take to ensure that they are actually reaching diverse audiences effectively.
Biden Campaign Launches $30M Ad Onslaught
Senior Biden campaign officials rolled out a $30 million TV and digital ad buy as part of an aggressive attempt to capitalize on the momentum from the State of the Union address.
Jamie Novogrod Named Assistant News Director at KNBC and Telemundo 52
Jamie Novogrod has been named assistant news director for KNBC and Telemundo 52 (KVEA) in Los Angeles. Novogrod will report to Marina Perelman, vice president of news for NBC4, and Mike Gaytán, vice president of news for Telemundo 52. His first day with the stations will be Monday, March 11.
Feb. New Light-Vehicle Sales Overperform
New light-vehicle sales for February 2024 exceeded expectations. February 2024’s SAAR totaled 15.8 million units, up 6.3% from February 2023 and up 6% from January 2024, which had seen a 10-month low.
Does TV Still Influence Consumers?
Does TV still influence consumers? Yes, according to TV advertising association, TVB. It says local TV news programs are the most trusted — slightly more than network TV news networks.
Political, Olympics Cash To Fuel 2024 Media Spend Rise
Global advertising and marketing spending totaled $1.631 trillion in media. For 2024, that will be even higher, as PQ Media projects total media spending will grow “at a more robust” 7.7% in 2024.
Hearst’s Wertlieb Feted at Broadcasters Foundation Gala
TV and radio industry leaders gathered at New York’s Plaza hotel Monday to celebrate the careers of two of their own and to remind the industry of one of its most beloved charities. Jordan Wertlieb, Hearst Corp. EVP and COO, took the center of attention as recipient of the Broadcasters Foundation of America’s 34th annual Golden Mic Award.
Global Marketing Spending Rebounds, U.S. Gains Share
The U.S. has once again begun increasing its share of global advertising and marketing spending, according to a just-released forecast from the media economists at PQ Media. This year, PQ projects the U.S. will account for a 39.7% share of the global marketplace, up more 38.6% share in 2018.
Ford’s US Auto Sales Rise 10.5% in February on SUV, Hybrid Demand
Ford Motor Co reported a 10.5% rise in U.S. sales for February, helped by sustained demand for family crossover SUVs, pickup trucks and hybrid vehicles. Sales of its SUVs were up about 22% to 76,403 units.