Global Smart TV Shipments to See Slight 1.9% Growth in 2022
A new report from Kagan, a media research group within S&P Global Market Intelligence, is forecasting that the global TV market is forecast to show signs of recovery in 2022 and beyond, thanks largely to improvements in the supply of large LCD panels, which was the primary obstacle manufacturers struggled with in 2021.
Nexstar Digital Launches The Hill TV Streamer
Available now on the Plex platform, the channel aims to build on “The Hill’s success as an essential, agenda-setting read for lawmakers, policymakers and influential digital consumers from Capitol Hill to Main Street.”
Auto On The Rebound For Fox Stations
CEO Lachlan Murdoch said today: “We’re currently seeing a return to growth in the auto category for the first time in a couple of years. This stability of the base market provides a strong foundation for the upcoming political cycle, where the outlook is remarkably strong.”
Gray Names New Leaders in Charlotte
Michelle Robinson Harper will join Gray Television as the General Manager of WBTV, the CBS affiliate in Charlotte.
Lockwood Goes To Summit Media For New Knoxville Leader
Now GM of WTNZ “FOX 43” in Knoxville and unaffiliated sibling WKNX is Chris Protzman.
Disney Beats Quarterly Expectations, Disney+ Soars to 152 Million Subscribers
Revenue for Disney’s linear TV networks increased 3% to $7.2 billion, and operating income increased 13% to $2.5 billion.
Magnite Depends On Streaming To Get As Programmatic As Possible
Headwinds are blowing, but CTV is growing.
Fox Super Bowl Ads Getting Record Prices
Commercials in February’s Super Bowl are pacing ahead of schedule and attracting record pricing, according to Fox CEO Lachlan Murdoch.
Nielsen Says National TV Panel Now Has 42,000 Households
Nielsen said its U.S. National TV panel now has 42,000 households, covering 101,000 people whose viewing is directly measured to create the company’s ratings.
Ana and 4AS Release New Guidelines for Diverse Media Suppliers
Advertising trade groups are building upon a guide released earlier this year aimed at helping marketers work with diverse-owned media suppliers. They are now releasing a guide targeted at diverse media suppliers themselves.
NextGen TV Launches by Public Stations Up 300% in One Year
12 public stations are now offering NextGen TV/ATSC 3.0 broadcasts with half a dozen planning launches in the near future.
Comscore Cuts Second-Quarter Net Loss to $5.1 Million
Comscore said it reduced its second-quarter net loss as revenues rose 4.3%.
Political Ad Spending Soars for Midterms
A top advertising-industry observer projects political ad spending during the current two-year election cycle will more than double as compared with the 2018 midterms and even exceed dollars spent in 2020 when the White House was in play.
GroupM: Ad Economy ‘Still Pretty Positive’
A review of recent economic indicators suggests that the advertising business isn’t ready to call “recession,” according to Group M’s most recent This Week Next Week podcast.
EVs Getting Attention, but Hybrids Gain Traction
Plug-in hybrid sales are climbing in the U.S., in part because of the recent surge in gasoline prices. Automakers sold a record 176,000 such cars last year, according to Wards Intelligence, up from 69,000 in 2020.
Want to Watch Free TV? This Station Owner Is Here To Help
As inflation puts pressure on household budgets, consumers are taking a closer look at how much they spend on subscription streaming services.
Nielsen-Sized TV Panel for Measurement Rivals Planned by VAB Trade Group
The Video Advertising Bureau (VAB) is trying to build an industry TV and cross-platform measurement panel in the U.S. similar to Nielsen’s with 40,000 or more households but available to the giant’s competitors.
QR Codes Improve TV Ad Response Rate, Sky Media Reveals
After executing around 20 QR code campaigns, Sky’s sales arm has now discovered the average response rate to QR codes in TV ads is between 0.3% and 0.8%.
Lyft’s Got An Ad Network; Nielsen Alternatives Are Grabbing Share
The latest non-advertising company to launch an ad business comes as no surprise.
When A Recession Hits, Don’t Pull Back Your Advertising
With the pandemic continuing to cause buying behavioral shifts and surging consumer prices, economists around the country are placing their bets on an impending recession in 2023. And brand marketers are in a precarious position as they evaluate how to prepare their strategies for this potential downturn.