Local TV News’ Recruitment Problem Has A Solution
Journalism programs at colleges and universities need to improve and modernize, and stations need to make the jobs more appealing, while also offering better onboarding and training for those with little or no experience.
NAB Extends Contract Of President-CEO Curtis LeGeyt
The extension will keep him in charge of the trade association through 2029.
James Galindo Named KERO Bakersfield Station Manger
E.W. Scripps today appointed James Galindo station manager for KERO, its ABC affiliate in Bakersfield, Calif. As station manager, he will lead the day-to-day operations and serve as director of sales.
Tegna’s WTHR-WALV Land Local Broadcast Rights To Indiana Fever
Fresh off a historic WNBA draft night and broad fan excitement for one of the league’s most successful franchises, the Indiana Fever and Tegna today announced a partnership to broadcast select Fever games during the 2024 season. Seventeen games will be shown for free over the air on WTHR or WALV, Tegna’s NBC and MeTV affiliates in Indianapolis.
WJZ’s First Hours Responding To Baltimore Bridge Collapse
Black says before becoming WJZ’s news director, she was the managing editor for several decades and during that time, “one of the things I did was make sure that I had a big breaking news plan. Part of that plan was making sure you had a crew that you could contact at any hour of the day, and they will mobilize,” Black says.
Warner Bros. Discovery Names David Porter New Head of Ad Sales Research, Data and Insights
In this role, Porter will partner with the Ad Sales organization to drive revenue growth across the WBD portfolio of streaming, digital and linear platforms.
A Tipping Point For NextGen TV?
This year’s NAB Show represented a bit of a turning point for the standard, as an impressive stack of new partnerships, product launches, and viewing-facing features were announced – the sheer volume of which hints at real momentum in the months ahead.
Live Sports Ad Placements Still Remain Strong
Although live sports continue to see more exposure on streaming networks, linear TV still dominates among brands when it comes to sports programming, securing 90% of all advertising placements, according to SponsorUnited.
Political Spending May Have Quieted Down For Now, But Lots Of Airtime Is Being Reserved
After a quieter-than-expected primary season led to 2024 election cycle spending sliding behind the pace of spending four years ago, the current electoral battle is back in the lead.
For Local Broadcasters, Key Strategies Can Yield Results
Jacobs told the audience at NAB that “local” needs to go far beyond things like the news, sports and weather, and that those who fail to embrace that understanding aren’t truly fulfilling their mission.
Graham Media Selects Bitmovin Playback To Enhance Viewing Experience In 7 Major U.S. Cities
Michael Newman, Graham Media Group director of transformation, says: “Bitmovin is a well-known player in the video streaming industry and our top choice for a technical partner as we seek to expand our audience reach by offering game-changing viewing experiences powered by high-quality streams that drive viewing engagement.
Broadcasters Tout Milestones for NextGen TV
In the past 12 months, ATSC 3.0 has been launched in New York, Chicago and Philadelphia, bringing at least 75 percent of U.S. households within reach of NextGen TV.
CIMM And TVB Launch Local TV Innovation Initiative And Issue Industry Call
The project “will deliver an invaluable overview of a market in transition, as industry participants work to improve existing offerings, develop completely novel solutions to market needs, invest in pioneering new products and services, and look to leverage new technologies to support the market.
Linear Represents 85% of CTV Inventory
Lawrence Yoon, a media analyst at Bernstein, emphasizes that despite the rise of digital media, linear TV remains the primary channel for mass marketing and a crucial asset for traditional players.
NBCU Using NextGen TV To Provide Personalized Broadcasts at 6 Stations
The initial six stations are WNBC (NBC) and WNJU (Telemundo) New York, KNBC Los Angeles, WCAU in Philadelphia and WTVJ (NBC) and WSCV (Telemundo) Miami.
Nielsen Remains the Currency
eMarketer reports that Nielsen will be the primary currency this upfront season. For all its faults, Nielsen’s legacy panel-based currency is entrenched. It’s the only one of the three options Nielsen will offer that’s currently accredited by the Media Rating Council (MRC).
Broadcasters Invest in Run3TV To Bolster Over–the-Air Audience Measurement
Local television station owners including Gray Television, Sinclair Broadcast Group, Hearst Television, Tegna and the E.W. Scripps Co. have invested in the ATSC 3.0 Framework Authority, whose Run3TV platform can provide detailed data about over-the-air broadcast viewership.
27% of Advertisers To Spend More in Upfronts
Despite the gloom and doom about linear television, advertisers still aren’t ready to shift a lot of ad dollars to streaming. The iSpot survey found that 27% of advertisers plan to spend either a bit more or much more during this year’s upfront, compared to last year.
NCAA Women’s Championship Scores Another Viewing Record
The women’s NCAA College Basketball Championship topped a new record with 18.7 million viewers in early Nielsen TV-measured viewing — the highest ever for a women’s U.S. basketball game and best ever for a college or pro, men’s or women’s basketball game since 2019.
Frndly TV Adds Local Stations to Streaming Lineup in 6 Markets
Five of the stations that will appear on Frndly TV are owned by E.W. Scripps. Frndly previously made a deal to carry Scripps multicast networks including Bounce, Ion, Grit, Laff and Court TV.