This Week Next Week, Ep. 45: Interregnum Bob
With a deep dive on some of the key issues impacting global and local television trends, such as the state of the auto market, the challenges of diminishing audience reach and the importance of targeting desired audiences, our guest interview this week is Steve Lanzano, president and CEO of the TVB.
NBCU Claims Big Ad Impact Over Thanksgiving Weekend
NBCU itself seemed to be thankful that it has worked to find alternatives to Nielsen when it comes to measuring how many people watch its shows and engage with its commercials. Data from iSpot puts ad reach at 128 million adults.
Why Political Advertisers Need a CTV Strategy Ahead of 2024 Election Cycle
In a matter of months, the 2024 election campaigns will heat up as media strategies for national races take shape. Political marketers need to build on the momentum of the following media learnings and leverage clear advantages of CTV and programmatic advertising.
KCCI’s ‘Hunger-Free’ Telethon Raises Enough for a Million Meals
KCCI-TV’s third-annual Food Bank of Iowa Hunger Free Holidays telethon raised $436,832 to help Iowans facing food insecurity – enough for more than a million meals.
SMI: National Linear TV Ad Spend Slides in October
Ad investment in national linear TV in October shrunk significantly from one year ago. But, heading into the holiday season, October had the highest investment in linear television compared to the rest of 2022 to date.
Hearst TV’s New SVP Stefan Hadl Opens Up About 3.0, News Tech, Recruiting the Next Generation
Hadl opens up about the ATSC 3.0 rollout, the challenges and opportunities NextGen TV presents to broadcasters, the evolution of newsgathering technology, and his concerns for the industry.
The Ad Council Inspires the Marketing and Media Industries to “Face Forward and Meet the Moment”
Attended by prominent executives from the media, marketing, advertising and tech industries, the Ad Council’s 68th Annual Public Service Award Dinner recognized organizations and individuals who support its social impact efforts.
Georgia Runoff Spending Tops $400 Million as Warnock and Walker Battle for Us Senate Seat
With a combined total of 412.6 million thus far, the race between Democratic Sen. Raphael Warnock and Republican challenger Hershel Walker has become the most expensive of the 2022 midterms.
NBCUniversal To Host Inaugural Local Innovation Forum Surrounding the Future of Local Advertising
The goal of this interactive forum is to connect local business owners to the resources, technology capabilities and partnerships across Comcast NBCUniversal, while building the future of local advertising through NBCU’s One Platform.
Auto Incentives Not Likely to Break 5% Until 2024
Automakers typically offer incentives when interest rates rise, but they aren’t doing so today and they aren’t likely to do so next year, according to a J.D. Power expert.
GroupM Sees Pay TV Reaching Less Than 50% Of U.S. Homes by 2025
Giant media buyer GroupM forecasts that traditional pay TV will reach less than 50% of U.S. homes by 2025.
U.S. Ad Consensus Falls Below +10% On GroupM, Magna Downgrades
The U.S. ad economy is now projected to expand only 9.9% this year, according to MediaPost’s consensus estimates based on the compilation of data issued by the Big 4 agency holding company — Dentsu, GroupM, Magna and Zenith — forecasting units.
GroupM Slashes U.S., Worldwide Estimates: Calls It ‘Normalization’
GroupM now estimates the global ad market will expand expand 6.5% this year, nearly half the 11% expansion it originally projected. GroupM’s bullishness extends into 2023, which despite being an off-cycle year with no significant incremental ad spending events such as the Olympics, or U.S. elections, will grow an estimated 5.9%.
MFM: Local TV Political Ad Revenue Exceeds Expectations; Likely To Surpass 2020 Total
Political ad revenue has surpassed expectations for most TV broadcasters in the U.S. Heavy spending on many ballot initiatives paired with competitive races led to a windfall of ad revenue. There are strong indications that contentious issues will lead the 2024 election cycle to even more remarkable revenue heights for stations.
NBCU, Walmart Team Up For E! Online Shopping Show
NBCUniversal and Walmart are getting together for the holidays to launch a shopping show that will livestream on E! Online. With the live format, viewers will be able to ask questions about products and make purchases in real time.
Free Over-the-Air TV Is Getting Even Better
Cutting the cable cord is easier than ever, thanks to the growing options of NextGen TV. Sports, local news, network TV shows and more, all for free.
World Cup: Argentina-Mexico Game Is Most-watched Group Stage Match in Spanish-language History
The match drew in 9 million total viewers (TV & digital) while the US-England game brought in 4.7 million viewers, according to Nielsen and Adobe Analytics.
Magna Trims Industry Growth Expectations for 2022 and 2023 Amid Economic Worries
Magna now expects 2023 global ad revenue to increase by 4.8%, to $833 billion, down from the 6.3% growth target it gave in June. The 2023 U.S. growth rate is expected to be below average, growing 4% to $330 billion, because of glacial GDP growth, inflation and the lack of cyclical spending.
Report: Cord-cutting Hits Record Levels in Q3
MoffettNathanson’s Cord-Cutting Monitor has released data showing that cord-cutting hit new record lows in Q3 2022, as total pay-TV distribution declined by 6.3%, leaving pay-tv penetration at its lowest point since ’93.
Toyota Launches Feel-Good Holiday Effort
Toyota is launching two holiday spots, one focused on the general market and the other aimed at Hispanic consumers.