Fox Stations Taps Waymark to Help Small Advertisers Make Bigger Splash With TV Ads
The Fox Corp. division, which includes 29 stations, has struck a deal with Waymark, a technology firm that uses AI to help local and regional advertisers that might not have the expertise to make video commercials create some for TV.
Locality Appoints John Brohel Chief Financial Officer
Locality appointed John Brohel chief financial officer. Brohel brings 30-plus years of experience in global financial and strategic planning to his new role, and has proven to be a key player in the accelerated growth of major entertainment studios.
Scripps News Wins First National News Emmy Award
Scripps News, a 24/7 broadcast news network available over the air, has won its first national News Emmy Award with its documentary news series, In Real Life.
The National Academy of Television Arts & Sciences announced the honors Wednesday evening during the news ceremony of the 44th News and Documentary Emmy Awards.
Local News Live Launches on All Gray Television Stations
Gray Television has launched the streaming news network Local News Live on more than 500 Gray Television station websites, connected TV apps, and mobile apps. It’s also available on Gray stations during non-local news hours on several FAST channels.
KXAS Dallas-Fort Worth Marks 75 Years – Broadcast member
KXAS Dallas-Fort Worth, known as NBC 5, got its start 75 years ago when WBAP went live on September 27, 1948. It represented Texas’s first TV station. Amon G. Carter, Sr., publisher of the Fort Worth Star-Telegram at the time, was behind the station launch. Carter was also behind radio station WBAP. The new TV station was affiliated with NBC from day one, KXAS reports, and is owned by NBCU today.
$4 Billion in Political Ads Expected to Give Stations a Boost in 2024
The U.S. television station business is facing a soft ad market, high interest rates and inflationary pressure in 2023, but will get a boost from $4 billion in political ad spending in 2024, S&P Global Market Intelligence said.
CW Appoints Known as Media AOR
Independent media agency Known has been named media AOR for the CW Network, part of Nexstar Media Group. The timing is aligned to the CW’s new slate of programming which includes an increasing amount of sports including ACC football and basketball, Inside The NFL, LIV Golf and more.
It’s Time To Move On To Transacting by Impressions
While ratings, which represent a percentage of viewership, remain important for reporting and informing planned impression levels, they leave room for inaccuracies as a currency due to rounding. This results in slightly higher or lower reported viewership than exists and sometimes even “zero cells,” which falsely report no viewership for a program if the impressions don’t hit a certain threshold.
iSpot.tv Earns MRC Accreditation
TV measurement company iSpot announced that it has earned its first Media Rating Council (MRC) accreditation for the ability to accurately identify, verify and track national TV ad occurrences across 178 linear and broadcast networks.
U.S. New Vehicles Sales To Rise in September
U.S. new-vehicle sales are set to rise in September from a year ago, helped by sustained demand, according to Cox Automotive. Sales volumes in the current month are set to touch nearly 1.3 million units, up more than 13% from a year ago, according to the auto research firm.
Peachtree Sports Network Launches Statewide on Gray Stations
Peachtree Sports Network, Gray Television’s newest sports broadcast channel, will launch Sunday, Oct. 1, on WPCH Atlanta. The channel will focus on live, local sports programming all year long and will feature teams from multiple sports across the state.
U.S. Ad Market Posts First Consecutive Monthly Gain Since June 2022
In a sign that the volatility of the U.S. ad economy may be stabilizing, the U.S. Ad Market Tracker posted its first consecutive month of growth in August since June 2022.
Millennials to Power Holiday Spending
Three-quarters of U.S. adults, and 83% of millennials, plan to spend the same or more on holiday shopping this year than last year. Millennials plan to spend $1,474, on average, exceeding all other age groups by more than $600. Among millennials planning to spend more than last year, 40% say it’s because they’re in a better financial situation. TV ads and social media, along with family and friends, are the top three sources of gift ideas.
A Top NBCU Ad Exec Is Set To Depart
Krishan Bhatia, NBCUniversal’s president and chief business officer, global advertising and partnerships, is departing the media company after nearly 13 years. Bhatia oversaw ad sales for all of NBCU’s digital, streaming and data products, as well as its One Platform cross-portfolio sales stack.
Rick Cordella Named President of NBC Sports
NBCUniversal has promoted Rick Cordella to the role of president, NBC Sports, where he will report into Mark Lazarus, chairman, NBCUniversal Media Group.
Hispanic Audiences ‘In Focus’: Nielsen’s Media Consumption Story
It’s been stated for decades that the Hispanic community is not just a key demographic segment, but a dynamic force shaping the future of consumer behavior and brand engagement. And, just like non-Latinos, U.S. Hispanics are “undeniably drawn to streaming” as Spanish- dominant Hispanics continue to embrace broadcast television.
NAB Leadership Foundation Names Seven New Board Members
The National Association of Broadcasters Leadership Foundation (NABLF) has named seven new members to its board of directors. Joining the board are Catherine Badalamente of Graham Media Group, Lynn Beall of Tegna Inc., Joe DiScipio of Fox Corporation, Chad Matthews of ABC Owned Television Stations Disney Entertainment, Marian Pittman of Cox Media Group, David Santrella of Salem Media Group and Karen Wishart of Urban One.
BIA Estimates 2024 Local Broadcast TV Ad Rev To Top $23.8B
Previewing the new forecast in an address before the TVB Forward Conference, Tom Buono, BIA founder-CEO, explained the drivers behind the forecast, which include heavy political advertising spending along with increased spending in key TV verticals, including legal and auto.
In 2024, Spot TV Is All About Political
Overall political advertising spending — including on presidential, gubernatorial, Senate, House and state elections as well as on issues — is predicted to reach between $10.2 billion (according to AdImpact) and $11.6 billion (according to CMAG Vivvix).
Comscore, iSpot, VideoAmp Get Conditional Certification as Ad Currency by Joint Industry Committee
The U.S. JIC announced it has granted “conditional certification” to three alternative ad currencies for cross-platform — linear and nonlinear TV — negotiations: Comscore, iSpot and VideoAmp.