Ad Fontes Media, which rates news for bias and reliability, has integrated its rating data with The Trade Desk’s programmatic buying technology. The arrangement allows advertisers to direct their ad spend dollars toward worthy journalistic sites, while screening out partisan, AI and clickbait websites, the firms say.
Introducing Coyotes Central, a creation of streaming company Kiswe and the division of The E.W. Scripps Co. led by Brian Lawlor. The partnership “heralds a new era” for the Arizona Coyotes, as it brings all locally broadcast games of the team “directly to fans across Arizona.”
The Chief Financial Officer of Gray Television has notified the company co-led by Pat LaPlatney and Hilton Howell Jr. that he will voluntarily retire — but not until after 2025
Amid an industry-wide slowdown in electric vehicle demand, Ford’s EV sales fell 11 percent in January. “We are adjusting pricing for 2023 models as we continue to adapt to the market to achieve the optimal mix of sales growth and customer value,” Ford said in the statement.
The two startups are burning through cash as they pivot to higher volume models. Rivian plans to launch its R2 platform for more affordable vehicles at an event on March 7, and Lucid plans to launch its Gravity crossover this year, tapping into the bigger utility market after lackluster demand for the Air.
American TV’s Biggest Audience Since Moon Landing, Super Bowl LVIII Sets Record With a Staggering 123.4 Million Viewers
The highly anticipated showdown in Las Vegas surpassed the previous most-watched Super Bowl in history, a record set just last year when the Chiefs mounted a second half comeback to defeat the Philadelphia Eagles in front of 115 million viewers. The audience for Super Bowl LVIII was so large that it approached the all-time most watched television broadcast in the United States set in 1969, when an estimated 125 to 150 million viewers watched the Apollo 11 moon landing.
The purchase grants the retailer access to data, more space to sell ads as it eyes growth beyond selling goods.
Nexstar Media Group has named Chris Pruitt vice president and general manager of its broadcast and digital operations in Springfield, Mo. (DMA 73), responsible for the long-range planning and day-to-day operations of KRBK (Fox), KOZL (MNT), Ozarksfirst.com, and their related digital and social media channels.
Despite years of talk about a multi-currency TV measurement world, Nielsen has done a good job of ensuring it remains the dominant player in the U.S. market, even if it has meant cutting more favorable deals for networks that long labored under onerous multi-year contracts.
Audience measurement and consumer intelligence company Nielsen has secured a multi-market renewal with Morgan Murphy Media, the Madison, Wisc.-based television and radio company.
Despite the unquestionable growth of these platforms, television remains a vital source of news, entertainment and ad content. The findings of a new TVB survey reveal broadcast television offers the broadest reach of any media platform and that people spend more time watching linear TV than other alternatives. Local TV news also is regarded as the most trusted source of news when compared to other platforms—even among streamers.
A lot of people reported having issues with Paramount Plus live-streaming the Super Bowl. By the very nature of bandwidth concerns, server requirements and other aspects of the technical side of streaming live sports, these Super Bowl woes are just further evidence that cord-cutting isn’t necessarily the optimal way to watch live sports.
Add a Gray Television broadcast television station serving Cleveland to the list of free-to-air offerings that will be bringing regular-season National Basketball Association games to fans across the local viewing area without the need to pay to view it. The company’s affiliate for The CW Network in Cleveland, WUAB-43, is teaming up with the Cleveland Cavaliers for five home games.
The receiver joins the roster of some 100 NEXTGEN TV products expected to be available this year for consumers interested in upgrading to receive the new services from broadcasters, coast-to-coast, NEXTGEN TV marketing organization Pearl TV shared on Tuesday.
Taking the top role for WCIA-3, the Nexstar-owned CBS affiliate in the market, and MyNetwork-affiliated sibling WCIX-49, is Angie Salas.
While nothing can match the pure reach of a national broadcast ad in the Super Bowl, some brands are drawn to regional broadcast options that allow them to reach more specific target audiences for their brands. Rob Davis, CMO and president of Novus, an independent agency specializing in customized and localized media plans and buys, claims he’s seen an increased interest in such alternatives to the national Big Game ads in recent years.
Overtime Was Money Time for CBS — Network Reportedly Banked an Additional $60 Million in Extra Ad Money on the Way to $695 Million Bonanza
With the Chiefs needing nearly all of a 15-minute overtime period to vanquish San Francisco, the network was able to run an additional 10 commercials, generating an extra $60 million in revenue, according to figures reported by Sportico.
Cox Automotive said vehicle inventory stood at 2.55 million in its latest estimate, a 75-day supply, down slightly from 2.7 million the previous month but still 819,000 vehicles — or 47% — higher than a year earlier.
Sunday night’s overtime Super Bowl shattered ratings records. An audience of 123.4 million watched the Kansas City Chiefs beat the San Francisco 49ers, according to preliminary figures from Nielsen and CBS, which broadcast the game. That figure easily eclipsed last year’s record high of 115.1 million, when Kansas City defeated the Philadelphia Eagles.
José Alberto Suárez will now serve as President/General Manager of Telemundo Station Group’s WTMO-31 in Orlando, WRMD-49 in Tampa and WWDT-CD 43 in the fast-growing Fort Myers-Naples-Bonita Springs market.