2023 National TV Ad Spending Projected to Sink 4.4%

“Our 2023 forecast assumes that the scatter market, in which advertising is sold on a real-time basis, remains choppy until the start of the 2023/2024 TV season,” writes Naveen Sarma, credit analyst, S&P Global Ratings.

Online NC Sports Betting Bill Passes House

Online NC sports betting legislation took a giant leap forward as the North Carolina House, which killed online sports betting legislation last year, voted in favor of HB 347. Legislation now heads to the Senate, which passed a similar bill last session.

Retail Sales to Rise 4% To 6% This Year

“While it is still too early to know the full effects of the banking industry turmoil, consumer spending is looking quite good for the first quarter of 2023,” NRF chief economist Jack Kleinhenz said.

The NEXTGEN TV Caravan Swings Through Iowa

Three of the “Big Four” TV affiliates, plus the PBS Member station, serving Iowa’s capital city are now offering ATSC 3.0-powered NEXTGEN TV broadcasts to locals.

Sports Betting Proponents Face Key Deadlines

This is a big week for two hopeful states that have battled and lost on legalizing sports betting in the past few years. Both Georgia and Kentucky will see their legislative sessions end this week.

Dealership Count Up, Throughput Falls in ‘22

The Automotive News annual dealer census finds that the number of U.S. franchised dealerships rose in 2022, after two years of declines, while new-vehicle sales per franchise dropped amid slower sales.

Magna: Big Growth Ahead for Fast, AVOD

Overall, Magna sees total media revenue growth to be 3.4% in 2023, including cyclical spending on the elections and sporting events like the Olympics and World Cup.

With ‘Fast’ Channels Rising, Ad Dollars Await

According to Horowitz’s latest study, the free services consumers in the survey are using most are NBCUniversal’s Peacock, FOX’s Tubi, Paramount Global’s Pluto, and Alphabet-owned YouTube.