FCC OKs Gray’s Purchase Of KXLT Rochester, Minn
The FCC on Tuesday granted a waiver of its local ownership rules to permit Gray Media to acquire KXLT-TV (Fox) in the Rochester, Minn., television market, where Gray already owns KTTC (NBC). Gray said the action “represents the first FCC approval of a new combination of two full-power, top-four ranked, same-market television stations in over five years.
TV Remains Important Part Of Sales Funnel
According to the report, 68% of consumers said TV is the top platform for exposure to advertising, and TV’s influence is felt across all categories, ages, demographics and ethnicities.
Wards Auto: Winning Customers with Targeted Ads
Broadcast TV remains valuable, particularly through local news programming. According to Locality’s Local Lift report, 43% of viewers view brands advertised during local news more favorably. This trust and credibility make broadcast an essential component of a dealership’s localized advertising approach.
Natalie Cabieses Promoted to KCCI News Director
Cabieses is the fifth news director in the Hearst Des Moines CBS affiliate’s 70-year history. She succeeds Allison Smith, who left the station in December 2024.
Linear TV: The Top Influencer for Consumer Purchases
Linear television remains the most important influence — by far — among a variety of different media platforms, through all stages of consumers’ purchase decision process.
Linear TV Confirmed as Most Important Influence of Consumer Purchase Funnel
New survey finds 82% of respondents cited linear TV ads influence in online search selections.
John Treviño Named WKYC President-GM
Tegna Inc. today appointed John Treviño president and general manager of WKYC, its NBC affiliate serving Cleveland, effective March 24.
Political Spigot Keeps Pouring Ad Dollars, Even In An ‘Off’ Year
Of the $168 million spent, it says about $79 million is allocated to 2025 race and about $89 million is allocated to 2026 races.
How TV Can Build Your Brand. And Your Bottom Line
New research is proving that TV advertising is not just a top-of-funnel play—it’s an integral part of a performance-driven marketing strategy.
LeGeyt: Local Broadcasters ‘Are Our Competitive Advantage’
Curtis LeGeyt expanded on the organization’s current full-court press to get the FCC to deregulate ownership rules to allow broadcasters to compete with digital platforms more effectively. “We are prioritizing the need to modernize the FCC’s ownership rules, both national and local, to ensure that broadcasters are not continuing to compete with one arm tied behind our backs,” he explained.
If 2025 M&A Media Market Slows, What Alternatives Might Come Next
The November election was supposed to have ushered in a brave new world of media and entertainment M&A, but so far not so much. Strategy consultants are always looking at some variation of enhancing the “people, process and technology” infrastructure for their clients. Under that all-encompassing rubric, if there isn’t a short-term megadeal to solve all problems, there are still some significant areas of action we can and should expect to see come to the forefront in the months ahead.
St. Louis Cardinals Partner with Gray Media, KMOV & Matrix Midwest
The St. Louis Cardinals and Gray Media will broadcast at least 10 games, airing on KMOV (CBS) and Matrix Midwest in St. Louis, on Gray-owned or syndicated third-party television stations in Missouri, Illinois, Tennessee, Arkansas, Iowa, Indiana, Kentucky and Oklahoma serving nearly 7.5 million television households.
BIA Estimates Local Ad Revenue to Reach $171B In 2025, Core Spending Up 6.1%
“Our latest forecast indicates that local advertising is showing resilience, despite the ongoing changes in the economic landscape,” said Nicole Ovadia, BIA VP of forecasting and analysis. “Although we expect core advertising to remain stable, we’ve adjusted our outlook to account for various market factors like interest rates and consumer sentiment and significant changes in media consumption patterns that are driving digital growth.”
Two Female TV GMs Share Their Career Trek With TVB
What are some of the skills required to excel in a station leadership role today? How does one get the necessary training and skills? These were some of the key questions asked during a TVB webinar presented last week that offered women tips and suggestions on what to do if they want to be a General Manager at a broadcast television station.
NAB Show to Unveil Unprecedented Array of Primetime-Ready AI Solutions
The 2025 NAB Show will showcase advances dominated by AI that seem better suited than ever to the needs of TV station owners and everyone else in media and entertainment.
ATSC To Showcase NextGen TV Progress at 2025 NAB Show
“Expect to see the consumer options available and coming soon to retail, interactive functionality that allows local stations to take full advantage of both the over-the-top and over-the-air capability of ATSC 3.0 and a variety of methods for local insertion of metadata to greatly enhance the audio and video services for viewers,” ATSC President Madeline Noland said.
The Ad Council unveils “Agree to Agree”
The Ad Council unveils “Agree to Agree,” an expansive new campaign rooted in what we have in common to spur nonpartisan action around gun violence epidemic.
WNBC Will Exclusively Air, Stream Live Coverage of St. Patrick’s Day Parade
Eric Lerner, WNBC president-G, said: “WNBC looks forward to continuing the tradition of broadcasting the St. Patrick’s Day Parade and giving our viewers a front-row seat to the world’s largest celebration of Irish heritage.”
Transformative Lessons TV Can Learn From FAANG
Over the past two decades, Facebook, Google and Instagram have built engaged communities, leveraged first-party data, and developed self-service ad platforms. What can broadcasters learn from their playbook?
NAB Launches Campaign Urging FCC to Modernize Ownership Regulations
The campaign will include national advertising, outreach to lawmakers and a visit by more than 500 broadcasters to the nation’s capital.