Auto Dealers Swamped in March Tariff Stampede
The looming April 3 import tariffs triggered a rush of U.S. car buyers in March, delivering double-digit sales gains for several major brands as consumers moved quickly to beat potential price hikes.
KPRC 2 GM Phil Lane is Retiring
Phil Lane announced that he is retiring from KPRC 2 Houston as Vice President and General Manager effective April 11, 2025.
Inside TV’s Big Data Tipping Point—How Nielsen’s Shift Could Disrupt the Upfronts
With the recent MRC accreditation for Nielsen’s Big Data + Panel product now in place—and its legacy panel-only measurement set to sunset in the fourth quarter—advertisers, media buyers and TV sellers are bracing for major change ahead of the upfront season.
Political Ad Spending Surges In Off-Year, Topping $146 Million Through March
Despite being an off-year for federal elections, the ad tracking firm AdImpact reports overall political ad spending this year is outpacing the level of spending four years ago. It says $146 million has been spent through March, which is $37 million more than during 2021.
Strategic Selling vs. Marketing Malpractice
I’m often asked, “How do I close more business?” In the past, closing meant overcoming objections, watching for buying signs, and wrangling for the upper hand. But in today’s world, the best way to close more
business is simple: bring back outstanding creative—so on-target and so compelling that the real question becomes not “Do you want to advertise?” but “How soon can we begin?”
WISH & WNDY To Broadcast Indy Eleven USL Games Again
Circle City Broadcasting’s WISH-WNDY Indianapolis said the stations will be the official broadcast partners with the United Soccer League’s Indy Eleven for the 12th year in a row. Fans will have a free over-the-air option to watch a minimum of 15 matches this season.
Grimes Rises to Hearst Television EVP
He’s held the dual roles of President/GM of the company’s flagship ABC affiliate serving New England’s largest market and as a regional VP overseeing the company’s stations across the region. Soon, he’ll be relocating from Boston to New York and rising to the role of Executive Vice President at Hearst Television.
It’s Official: Trump Orders Tariffs
President Donald Trump has ordered a 25% tariff on all vehicles built outside the U.S., starting April 3, according to a March 26 executive order reported by Automotive News.
ANA Cross-Media Venture Taps Comscore For TV
Aquila, the Association of National Advertisers’ (ANA) cross-media measurement venture, has signed Comscore to be the service’s TV data provider.
Another Strong Week for Pharma at Spot TV
It’s not a secret to market observers that pharmaceutical companies have embraced broadcast television and national spots to help build brand awareness and grow sales.
Padres and Diamondbacks on Free TV
The Arizona Diamondbacks have announced a new broadcast distribution agreement with TEGNA’s 12News (KPNX) in Phoenix to air ten Friday night games during the 2025 season.
Network TV Is Dead. Long Live Local TV
ABC’s split with Berkshire-Hathaway’s WPLG Miami is a harbinger of things to come for local stations. It’s also a prime opportunity for stations to super-serve communities with local content and reaffirm their value.
WSCV Miami Names Liliet Heredero VP Of News & Content
She will oversee the Telemundo station’s news production, operations and editorial across TV, streaming and digital media platforms. She succeeds the retiring Helga Silva.
Hyundai’s New U.S. Investments Supported by Biden’s Carrots, Trump’s Sticks
Hyundai Motor is investing $21 billion to expand U.S. manufacturing. The company will also spend $9 billion to expand production of Hyundai, Kia and Genesis vehicles in the U.S.
Morgan Murphy Media CEO Elizabeth Murphy Burns to Retire
After 43 years of service, Morgan Murphy Media President-CEO Elizabeth Murphy Burns will retire from her day-to- day leadership position. She will become chair of the company’s board of directors.
TV Tech Summit: Industry Leaders Tackle Building Audiences With FAST, Streaming, NextGen TV
Television broadcasters are poised to see ad revenue growth this year when compared to other off-election years but face the dual challenges of encouraging viewers to climb aboard the NextGen TV train and rethinking traditional ingest, traffic, master control and playout workflows to cash in on streaming and FAST channel opportunities.
Reps. Flood, Alford, Boyle, and Soto Relaunch the Broadcasters Caucus
All four have extensive involvement in the broadcast industry that they want to use to highlight the importance of local stations.
Women’s Sports TV Ads More Than Double In 2024 – To $244M
Top brand advertising fell into a similar top category with that of men’s live TV sports programming — automotive ($27.2 million), pharmaceutical ($26.2 million), internet/telecom ($25.6 million), financial services ($24.5 million), insurance ($20.6 million), food/beverage ($20.5 million) and retail ($14.9 million).
Broadcasters Travel Down Different Paths to IP Migration
Top engineers from the local broadcast world gathered for the TVNewsCheck webinar IP Networking and ROI in 2025, to discuss their stations’ different approaches to the 2110 migration. The consensus was that 2110 technology is definitely ready to handle all of a broadcaster’s routing needs, but that a station’s decision to invest in it is strongly predicated on its finances as well as the age and condition of existing HD-SDI infrastructure.
Ad Growth Forecast Cut Again: Economic Uncertainty
Looking ahead, ad growth is expected to average around 3.5% annually over the next few years, slightly lower than prior estimates. While this isn’t a major downturn, it does mark a slowdown from the faster growth the industry has come to expect.