Gray Media Puts 2 Separate HDR Standards On-Air in Multiple ATSC 3.0 Markets
The station group has tested and is deploying transmission of HDR10+ and Dolby Vision high dynamic range in multiple markets, including Atlanta; Las Vegas; Davenport, Iowa; Mobile, Alabama-Pensacola, Florida; Birmingham, Alabama; Greenville-Spartanburg, South Carolina; and Portland, Oregon, Robert Folliard, senior vice president of government relations and distribution at Gray Media, said.
Programming Everywhere: Building A Sports Business Back on Local Broadcast
“Sports are enduringly, remarkably resonant with viewers, and local TV is getting an incredibly important reboot with its latest tranche of sports rights deals,” said Michael Depp, chief content officer of NewsCheckMedia and editor of TVNewsCheck.
Nexstar To Offer 15 Texas Rangers Games
Nexstar Media Group said Wednesday that it has reached an agreement with the Texas Rangers Major League Baseball team to televise at least 15 regular season games and four spring training games during the 2025 season.
‘It All Starts with Public Trust’: Scripps New AI VP Discusses Company’s Approach
Kerry Oslund, recently appointed to lead Scripps’ artificial intelligence (AI) strategies, shares his team’s strategies for integrating artificial intelligence.
Want More Longevity, Local TV News? Amp Up Your Local Content
Local TV stations must increase their local story counts to remain attractive to viewers and advertisers. Covering more area businesses, zoning meetings, real estate and government meetings are all good places to start.
Decoding the Mobile Broadcasting Landscape
Mobile broadcasting technologies, including ATSC 3.0 and 5G Broadcast, are evolving rapidly. While myths and claims about their capabilities and adoption persist, ongoing collaboration, innovation, and trials are paving the way for the future. By understanding the facts, stakeholders can make informed decisions about investing in and advancing mobile broadcasting systems.
Decoding the Mobile Broadcasting Landscape
Mobile broadcasting technologies, including ATSC 3.0 and 5G Broadcast, are evolving rapidly. While myths and claims about their capabilities and adoption persist, ongoing collaboration, innovation, and trials are paving the way for the future. By understanding the facts, stakeholders can make informed decisions about investing in and advancing mobile broadcasting systems.
Trisha Ripperger Named TVB’s SVP, Strategic Communications & Category Development
TVB announced today the appointment of Trisha Ripperger as senior vice president, strategic communications & category development. She assumes her role at TVB leading its communications efforts, including advocacy initiatives, public relations, and member content strategy from Abby Auerbach who retired in late 2024.
TVB Selects A Strategic Communications, Category Development Head
Taking the post is Trisha Ripperger, who will lead TVB communications efforts, including advocacy initiatives, public relations, and member content strategy.
Nielsen And Cox Media Group Renew Measurement Agreement
The deal means CMG will continue to use a comprehensive suite of Nielsen measurement services to demonstrate audience value.
Ad Market Re-Accelerates at Year-End, Expands 8.5% In 2024
December expanded 13.2%, tying August and trailing only July’s 15.3% growth during of erratic peaks and valleys, according Guideline’s U.S. Ad Market Tracker. December’s wrap-up is noteworthy given that it compares with July’s and August’s Olympic-boosted ad spending.
KFSN Fresno Ups Sara Sandrik to VP-News Director
ABC-owned KFSN Fresno, Calif., promoted Sara Sandrik, manager of news and content, to vice president and news director.
Atlanta Hawks And Gray’s WANF-WPCH Add Two More Simulcast Games
“The Hawks are playing great basketball, and we are thrilled to bring these games to Hawks fans on broadcast as they make a push to the playoffs,” WANF-WPCH VP-GM Erik Schrader said.
ATSC 3.0 Deployments: Where and When Will NextGen TV be Available?
A complete list of the ATSC 3.0 deployment breakdown as of January 23.
FCC’s Carr Announces Acting Bureau, Other Leadership
Today, FCC Chairman Brendan Carr announced the appointment of acting Bureau leadership as well as the acting general counsel and managing director.
John Taylor Elected Chairman of ATSC Board
Taylor said: “I look forward to working closely with President Noland, our Board, members and industry stakeholders to advance the development and deployment of ATSC 3.0 standards in U.S. and around the world, while continuing to assure ATSC’s key role in the rapidly evolving media and technology landscape.”
Charlotte Hornets Partner with Gray Media to Simulcast Five Games OTA In the Carolinas
This agreement marks the first time Hornets basketball has aired on local, free over-the-air television since the 2007-08 NBA season and will provide fans with more ways than ever to watch Hornets basketball.
Nielsen’s Big Data + Panel Technology Wins Accreditation Ahead of TV Upfront
Nielsen said its Big Data + Panel national audience measurement technology, which relies on information about smart-TV screen viewership as well as the company’s usual panel of consumers, passed the scrutiny of the MRC, an independent organization that vets all forms of media measurement for the U.S. industry. Nielsen is the first to gain accreditation for the technology. The new data comes from audience interactions with cable and satellite set-top boxes and smart TVs across 45 million households and 75 million devices.
The Vast Majority of US TV Ads Are Still Seen on Linear TV
Globally, linear TV accounts for more than 4 times as much ad spend as CTV, according to a recent report. But it’s in TV ad time spent that linear TV really shines. In this case, the release borrows from an ESHAP analysis of Comscore data to show that linear TV accounts for 86.9% of combined linear and CTV ad time spent, such that it “generates about 6 times as many ad impressions as CTV.”
New Study Shows TV Still Drives the Most Votes
One clear takeaway from last November is that local broadcast TV remains the most influential media platform throughout a voters’ decision-making process.