Hot Sales Categories
Purchase Funnel – The Impact of Advertising on Purchase Behavior
2022 Media Comparisons Study
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Political Strategist Panel VOD
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The TVB University Sales Video Library
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2022 Forecast for Local TV
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Voter Funnel Virginia
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Thought Leadership Articles
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Travel Purchase Funnel 2021 PowerPoint
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Travel Purchase Funnel 2021 Hispanic PowerPoint
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TVB’s Digital Media Audits: Sell More Digital & TV
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Selling with Impressions
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Selling with Impressions PowerPoint
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Lead with Impressions
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Lead with Impressions VOD
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Linear + OTT Advertiser Success Stories
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Media Spending Total US and By Market
Using Kantar Media data, TVB members can access advertising spending trend reports.
The ABCs of OTT Webinar
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Selling Impressions
TVB is leading an industry charge to change the local broadcast transaction currency from ratings-based to Impressions-based.
FAQ Transitioning to Impressions
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