Why Local Broadcast TV News Works
In depth collection of studies on media usage, reach, trust, and preference.
Why Target Locally?
The case for consumer geographic targeting.
Legal Webinar
Presented: March 30, 2021
Sports Betting 2021 Webinar
Presented: February 11, 2021
National Local Model
Smart ad budget allocation to national and local to support all markets.
Digital
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Political Spotlight
NEW!
Automotive Glossary
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Digital Media Webinar
Presented: January 14, 2021
Kantar Ad Spending
All Kantar TV ad spending data is sourced from Kantar Media.
Stats & Facts
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Attorneys Who Win With Broadcast
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Nielsen Perspectives on COVID19
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BIA Updated 2020 Ad Forecast
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Auto Advertising in Today’s World
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Prospecting
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Spot Revenue Market Rank Report
DMA’s ranked by annual Spot TV revenue, as reported by Kantar Media.
Help Stop Relative Duration Weighting
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Nielsen Comparable Metrics Report
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Numbers that Measure Up TV and Digital
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