Top Betting Brands’ Ad Spending Approaches $1B 

The top four brands — FanDuel, BetMGM, DraftKings and PrizePicks — were responsible for over 60% of $1 billion spend, with nearly $508 million in TV, 4% higher than in 2022, according to the media research company.

Can Sports Betting Continue On Its Pandemic-Fueled Roll?

TV and radio stations had to contend with large losses during the pandemic, between the absence of political revenue and the nearly non-existent live sports and automobile categories. Then, sports betting came along, offering salvation for many broadcasters.

TV’s Surprising Power In Sports Betting

TVNewsCheck’s Michael Depp talks with Hadassah Gerber, head of research at TVB, about the organization’s recent survey on sports betting and how television wields enormous influence over sports bettors’ decisions.