Free OTT Use Grows Among Latinx Viewers
Latinx TV content viewers in the U.S. over-index for subscription streaming services (SVODs) vs. total market consumers, according to the newly released FOCUS Latinx Volume 1: Subscriptions report by Horowitz Research.
Are AI-Powered Commercials a Possible Future Broadcaster Benefit?
Geoffrey Hinton departed Google over his outrage that Artificial Intelligence was being rapidly integrated into various new technology use cases, without the proper QC considerations. At the same time, the NAB points out, the first AI-generated television commercials were released. While the creative was imperfect, it could bring benefits to linear and digital video media in the years to come.
Paramount Plus Is Officially a Success, While Netflix Risks It All Over Passwords
Paramount Plus is in ascendance, having topped 60 million subscribers for the very first time.
Eight CBS Stations to go Independent this Fall
The CW is about to lose eight important affiliates: the CBS owned and operated stations that are currently affiliated with the Nexstar-owned network will become independent in September.
Samba TV Tells Advertisers How To Reach Gen Z, The Streaming Generation
Advertisers looking to reach young consumers will have to take a new approach, according to measurement and analytics company Samba TV.
Graham Media Finding Viewers On YouTube With Solutions-Based Journalism
Graham Media’s Solutionaries is an experiment to grow a YouTube channel from zero based on solutions-based journalism. So far, so good. Overall views on Solutionaries’ YouTube channel are at 1.6 million.
Vegas NHL Games to Air on Scripps’ Kmcc
The NHL’s Vegas Golden Knights have become the latest major pro sports team to bolt from the regional sports network cable TV business, signing a deal to put their non-nationally televised games on E.W. Scripps Co.-owned KMCC starting next season.
Wingstop Turns to TV, and Results Follow
Proving that TV advertising is not dead, Wingstop last week reported a 20.1% increase in domestic same-store sales for Q1 that was almost entirely attributed to traffic growth, Restaurant Business reports.
Fox Television Stations Debuts Fox Local Streaming App
The free, user-friendly app is available across key platforms highlighting news, weather and programming from the Fox-owned stations in Washington, Atlanta and Detroit, with all stations set to launch this summer.
Average New Car Costs More Than $700 per Month
Recent banking failures may lead to tighter auto financing
and keep new cars out of reach for a growing number of
Americans, MarketWatch reports.
Magna Signs on for Comscore’s Local TV
Audience measurement firm Comscore has struck a deal with Magna, part of IPG Mediabrands, to use Comscore’s local television ratings to “inform” local TV buys across the organization.
Nexstar Announces Mona Highline as its “Remarkable Woman of the Year”
Nexstar Media Inc. announced that it has named Mona Highline of Grand Junction, Colorado, as the winner of its “Remarkable Woman of the Year” initiative. In recognition of the honor, Ms. Highline will receive $10,000 from the Nexstar Media Charitable Foundation to contribute to the public service organization or charity of her choice.
Ad Media Revenue To Reach $326B In 2023: Magna
Magna anticipates all-media ad revenues to increase by 3.4% in 2023 compared with 3.7% in previous forecasts, as the market grows to a new all-time high of $326 billion.
Paramount Works with Rivals in the Name of Cross-Platform TV Measurement
The lack of consistent TV measurement is setting nerves on edge – at least to the extent that programmers, including Paramount, are now working with their competitors to find a solution.
Borrell: Local Advertisers More Optimistic
Borrell Associates’ latest quarterly Borrell Business Barometer survey of small and medium-sized businesses shows more optimism about the economy vs. the three prior quarters, Inside Radio reports.
NextGen TV Comes to Rochester Stations
Four broadcast television stations serving the Rochester, N.Y., television market have begun offering NextGen TV, a.k.a. ATSC 3.0 broadcast signals.
Auto Supply Rises, but Loan Payments High
The supply of new cars and trucks continues to improve, as March U.S. auto sales are on pace for an increase of about 6% in March vs. March 2022, Forbes reports.
TV Programmers And YouTube Spar Over Measurement
TV broadcasters finally agreed on a bare minimum for what currencies need to have in order to be called a currency. Days later, YouTube took its own stab at measurement standards, and traditional networks didn’t hesitate to voice their disapproval.
When Is NextGen TV Revenue Coming?
John Hane, president and CEO of BitPath, shares an update on how far along the ATSC 3.0 consortium is toward building a national network that will support leasing data services and get cash registers finally ringing for broadcasters.
2022 Political Ad Spend Revised Down 7.5%
The final count is in, and ad spending for the U.S. 2022 elections came in 7.5% lower than originally forecast, according to final estimates from competitive ad intelligence firm AdImpact.