FanDuel, DraftKings and Others Scale Back Marketing as NFL Season Arrives
Gambling operators have been pouring hundreds of millions of dollars into the pursuit of new customers as more states have adopted online sports betting. Now, those companies are under pressure to rein in spending because they have said they plan to turn a profit sometime next year.
Linear TV Ad Spending Fell 1% in June: SMI Reports
Spending on cable TV dropped 12% to $1.946 billion, while broadcast increased 23% to $1.05 billion, SMI said. Syndication grew 33% to 142.2 million.
The Roku Channel Gets Three NBCU Local Offerings
Three more NBC local news channels are now available on The Roku Channel.
OMD Teaches Minority-Owned Small Businesses How To Plan and Buy Media
OMD Worldwide is helping small and mid-sized minority-owned businesses like a waffle company or janitorial service provider get the same level of media expertise as brands such as Pepsi, Nissan and State Farm.
Nielsen, Amazon Strike Three-Year Pact to Measure ‘Thursday Night Football’
The NFL’s “Thursday Night Football” may be moving to Amazon, but it’s going to be measured as if it were still playing on traditional TV.
Advertisers Need More Than AI. They Need Diverse Human Talent
To make the most of AI, advertisers must diversify data analytics teams to bring varied perspectives and talents to data collection and decision-making. Then, advertisers can combine artificial and human intelligence to maximize the value of each.
Comcast NBCU Picks Startups For Latest Lift Labs Accelerator
Twelve startups were named to participate in the fifth class of Comcast NBCUniversal’s LIFT Labs Accelerator, powered by Techstars.
TV: How To Engage Toy-Buying Grandparents
Grandparents, as well as aunts and uncles, are a specific
target audience toy retailers should
cultivate — and TV is the reach medium
from which to attract this audience.
Sportsbook Ad Spend Retreats, at Least for Now
Sportsbooks have spent hundreds of millions on advertising in the last year as sports gambling has been legalized in more states, but major competitors like DraftKings and Caesar’s Entertainment dramatically reduced ad spending in Q2, according to Insider Intelligence.
HCA TV Awards: ‘White Lotus,’ ‘Abbott Elementary,’ ‘Better Call Saul’ Lead Winners
‘Barry,’ ‘This Is Us’ and ‘What We Do in the Shadows’ also nabbed key victories at the Hollywood Critics Association TV Awards for broadcast and cable Saturday.
Over 3.1M TV Viewers For ‘Field Of Dreams’ Game
The Chicago Cubs beat the Cincinnati Reds 4-2 on Thursday night at a throwback ballpark in eastern Iowa, a short walk from the main field for the 1989 movie. Fox Sports said Friday it was the most-watched regular-season baseball game on any network this year.
Political Cushions Other Spot Woes In TV Earnings
Broadcasters’ 2Q earnings calls echoed with reports of soaring political dollars, which buoyed a comparatively dour picture for spot.
Nexstar Media Group Buying Majority Of The CW
Nexstar Media Group announced today that it entered into a definitive agreement to acquire a 75% ownership interest in The CW Network.
U.S. Vehicle Inventory Falls to 1.02 Million
U.S. inventory vehicle levels ticked down in July to 1.02 million, despite a slowing sales rate, as automakers continue to struggle with production and supply issues.
NAB: FCC Should Sunset ATSC 1.0 Simulcasting Requirement
Says it will free broadcasters to experiment with new ATSC 3.0 content and features.
2022 Political Advertising Estimated To Hit Record $9.7B, CTV At $1.4B
Political advertising for the 2022 mid-term election cycle is now trending to hit a massive $9.67 billion — the highest total ever for any political ad cycle, exceeding any Presidential election year, according to AdImpact.
Half of Innovid’s Ad Impressions Were CTV During Second Quarter
Innovid said that half of the video ad impressions serviced through its platform came in programming viewed on connected TV, the highest share ever, during the second quarter.
Average New Auto Price Hits Record in July
The average new car in America sold for $48,182 in July,
beating the record set last month, according to Kelley Blue
Book data. July prices rose 0.3% ($139) from June and
11.9% ($5,126) from July 2021.
Global Smart TV Shipments to See Slight 1.9% Growth in 2022
A new report from Kagan, a media research group within S&P Global Market Intelligence, is forecasting that the global TV market is forecast to show signs of recovery in 2022 and beyond, thanks largely to improvements in the supply of large LCD panels, which was the primary obstacle manufacturers struggled with in 2021.
Nexstar Digital Launches The Hill TV Streamer
Available now on the Plex platform, the channel aims to build on “The Hill’s success as an essential, agenda-setting read for lawmakers, policymakers and influential digital consumers from Capitol Hill to Main Street.”