New-car Prices Easing After Record Highs
After a multiyear surge in new-car prices, buyers are starting
to see some relief on dealership lots. Inventory levels are
gradually coming back, giving shoppers more options when
browsing showrooms, and some discounting has crept back
into the market, albeit in a limited fashion.
Thrive, Not Just Survive, Amid Uncertainty
Even being in the media and news business, the bad economic headlines can be confusing and potentially paralyzing. Are we tipping into a recession or not? And if so, how will that affect our business?
TV Advertisers, Stop Worrying About Attention Measurement
You want to know who worries about attention measurement? The programmatic ad buyers who have no idea where their digital ads are being shown.
Marketing in a Recession—How Brands Can Provide Comfort in Uncertain Times
Resilience, focus and patience are key to growth and stability.
Fox Corp. Rides Political Ad Wave, Posts Solid Fiscal Q1 Results
Fox Corp. rode a surge in political ad spending and continued growth in streaming in its fiscal first quarter, posting financial results above Wall Street analysts’ expectations.
How Will the Midterm Elections Impact the Auto Industry?
Under a GOP-controlled Congress, several policy experts said they would expect to see a shift from a more active legislative agenda to congressional oversight over the Biden administration’s regulatory authority.
Microchip Shortage Forces More Car Production Cuts in 2023
Automakers are already beginning to alter 2023 production plans to brace for millions more vehicles lost to microchip shortage.
GroupM Continues To Stand Pat On Ad Economy, Cites Q3 Media Earnings
With a little more than a month before the Big 3 agency forecasting units release their year-end outlooks amid weakening economic signals, GroupM at least appears to be standing pat.
The Media Recession Is Coming, The Media Recession Is Coming — Or Is It?
Economic headlines seem to offer nothing but gloom. And headlines about the media business are no exception.
What TV Ads Cost for the 2022-23 Season
The cost to air a 30-second commercial on primetime TV
has declined as the industry navigates precarious economic
conditions, as well as an ongoing shift of viewers to streaming.
CMO Anxieties Revealed at ANA Masters of Marketing
Execs discuss improving multicultural marketing, protecting against budget cuts, taking creative risks, the rise of retail media—plus big Cannes changes coming.
Local News Providers Beat National And Social Media In Trust: Pew
U.S. readers place more trust in local news organizations than in national news outlets and social media sites, according to a new study by the Pew Research Center.
NextGen TV Reaches 62% of Continental U.S. Population
Hawaii is expected to launch 3.0 signals next week and some top 10 markets will launch in the next quarter, according to BitPath CEO John Hane.
‘Coffee Talk,’ With Graham Media Group’s CEO
The TVB’s Next Women: Coffee series continued on Friday, and this saw the organization’s EVP/Chief Communications Officer Abby Auerbach offer highlights of a conversation she conducted with Graham Media Group CEO Catherine Badalamente.
Tivo: Avod’s Market Share Grows From 2021
AVOD services, including free ad-supported streaming TV
(FAST), now account for 32% of the overall share of video
services used by consumers in 2022 vs. 26% in Q4 2021,
according to new data from TiVo. The average household
now uses three ad-based VOD services.
Report: Many Consumers Still Willing Spenders
Senior retail leaders are more pessimistic about consumer
confidence to spend in the face of inflation than consumers
themselves indicate.
TelevisaUnivision Confident Of Continued Growth
CFO Carlos Ferreiro told analysts that 3Q ad revenue grew 5% [to $463 million]. Our teams executed superbly and grew revenue in the quarter despite a tough comparison to 2021 when we had three major soccer tournaments — the Gold Cup, Copa América and the Euro Cup — all of which generated significant advertiser interest.”
Peacock Hits 15 Million Paid Subscribers
After a rough second quarter, Peacock gained two million subscribers, surpassing 15 million paid users overall.
Outlook: U.S. Auto Sales to Rise in October
U.S. auto retail sales are expected to rise in October as
supply-chain snags ease, making more vehicles available
at dealerships amid higher demand, an industry report from
consultants J.D. Power and LMC Automotive showed.
Interactive Sponsorships Boost Revenues for Local Broadcasters
Unlike traditional 30-second spots or online native advertising, interactive sponsorships allow broadcasters to immediately convert TV viewers into buyers for their clients — something no conventional form of advertising can do.