Addressing Addressable TV’s Scale Question
The future of TV is addressable, meaning one-to-one ad targeting to a device, across not just connected TV inventory but also linear inventory.
Holiday Shoppers Proceed with Caution
Amid economic uncertainty and high inflation, Americans appear to be approaching the holiday season somewhat cautiously and shifting their spending.
Paramount Global Hits Bumps In Q3
Paramount Global shares slid in pre-market trading after the media company reported third-quarter financial results below Wall Street’s expectations.
Toyota Sales Rebound Again; Honda Slips; Hyundai, Kia Advance 3rd Straight Month
Toyota sales up 28% in October; Volume rose 7% at Hyundai, and 12% to 58,276 — an October record — at Kia, behind higher demand for EVs and healthy retail sales.
Automotive Buyers Are In For A Wait
New vehicle buyers should expect to wait six months to a year for prices to drop, according to a new report analyzing why the new-car shortage happened and when it will end.
Paramount Restructures Ad Sales Unit Focusing on Agencies, Digital, Specialties
Paramount Global’s new president of ad sales, John Halley, has reorganized the company’s sales force.
Why Local Broadcast TV Is a Powerful Part of the Cross-Screen Solution
There’s little doubt that streaming services with national audiences have become very popular in recent years. But 62% of Americans watch local TV news daily, and 83% find local news coverage on television to be the most trustworthy and accurate source for news, according to a new Spectrum News/Morning Consult poll.
SVOD, AVOD Subscriber Demos ‘Overwhelmingly’ Alike
Netflix and Disney+ may add significant numbers of new subscribers by launching reduced-price ad-supported streaming tiers (AVODs), but within the U.S., they may not be drawing from significantly different audience pools, demographically, than those of their premium subscription-based tiers (SVODs).
New-car Prices Easing After Record Highs
After a multiyear surge in new-car prices, buyers are starting
to see some relief on dealership lots. Inventory levels are
gradually coming back, giving shoppers more options when
browsing showrooms, and some discounting has crept back
into the market, albeit in a limited fashion.
Thrive, Not Just Survive, Amid Uncertainty
Even being in the media and news business, the bad economic headlines can be confusing and potentially paralyzing. Are we tipping into a recession or not? And if so, how will that affect our business?
TV Advertisers, Stop Worrying About Attention Measurement
You want to know who worries about attention measurement? The programmatic ad buyers who have no idea where their digital ads are being shown.
Marketing in a Recession—How Brands Can Provide Comfort in Uncertain Times
Resilience, focus and patience are key to growth and stability.
Fox Corp. Rides Political Ad Wave, Posts Solid Fiscal Q1 Results
Fox Corp. rode a surge in political ad spending and continued growth in streaming in its fiscal first quarter, posting financial results above Wall Street analysts’ expectations.
How Will the Midterm Elections Impact the Auto Industry?
Under a GOP-controlled Congress, several policy experts said they would expect to see a shift from a more active legislative agenda to congressional oversight over the Biden administration’s regulatory authority.
Microchip Shortage Forces More Car Production Cuts in 2023
Automakers are already beginning to alter 2023 production plans to brace for millions more vehicles lost to microchip shortage.
GroupM Continues To Stand Pat On Ad Economy, Cites Q3 Media Earnings
With a little more than a month before the Big 3 agency forecasting units release their year-end outlooks amid weakening economic signals, GroupM at least appears to be standing pat.
Walgreens’ Chief Merchandising Officer on Leaning Into Local Communities
Walgreens, a drugstore chain that operates thousands of chains nationwide, is tapping into what it means to be part of local communities as part of its growth strategy.
The Media Recession Is Coming, The Media Recession Is Coming — Or Is It?
Economic headlines seem to offer nothing but gloom. And headlines about the media business are no exception.
What TV Ads Cost for the 2022-23 Season
The cost to air a 30-second commercial on primetime TV
has declined as the industry navigates precarious economic
conditions, as well as an ongoing shift of viewers to streaming.
CMO Anxieties Revealed at ANA Masters of Marketing
Execs discuss improving multicultural marketing, protecting against budget cuts, taking creative risks, the rise of retail media—plus big Cannes changes coming.