Seven Stations Launch NextGen TV In Wichita, Kan.
KAKE, KWCH, KSAS, KSNW, KPTS, KSCW and KMTW are now broadcasting with ATSC 3.0 technology.
Automated OTA TV Ad Sales Gets a Boost
Broadcast TV and radio inventory and revenue management software maker and distributor WideOrbit has released the latest version of its sell-side advertising platform, which automates ad sales transactions.
Empower Wins Media For Zaxby’s Restaurant Chain
Cincinnati-based independent agency Empower has been awarded media AOR duties for quick service restaurant chain Zaxby’s after competitive pitch.
Nielsen, Amazon Prime Spar Over Who Really Watches Football
By the Nielsen company’s count, 7.8 million people watched Amazon Prime’s coverage of last Thursday’s NFL game between New Orleans and Arizona. But Amazon says no, there were actually 8.9 million people watching.
Amazon’s TNF Dip, NBA’s Good Start and the World Series on Deck: Sports on TV
Amazon is six weeks into its multi-billion-dollar deal to stream the NFL’s “Thursday Night Football” games, and viewership has fallen by several million people.
GOP Groups Spend $6.2 Million in Oz-Fetterman Senate Race in Pennsylvania as Polls Tighten in Final Two Weeks
Republican political action committees announced more than $6 million in new spending in Pennsylvania on Tuesday, two weeks before the state’s pivotal Senate race could decide which party controls the upper chamber of Congress.
Linear TV Networks As Targets: Where Will Netflix Get Ad Revenue From?
Netflix’s new ad-supported service will eventually pull in billions in ad revenue and “will likely come at the expense of TV budgets,” according to UBS. Next question: Who exactly will get hit from the big move?
AVOD Streamers To Slow To 9% Growth In Q4, Hit $9.8B Total For 2022
Strong double-digit percentage growth on U.S.-based AVOD (advertising-supported video-on-demand) services will slow dramatically by the end of this year — at a 9% rate, says MoffettNathanson Research.
Chip Shortage To Improve — A Bit
The forecast for lost 2022 factory production resulting
from microchip shortages has softened by a small amount,
AutoForecast Solutions estimates.
Holiday Sales to Rise, but Growth To Slow
Inflation in food, gas and household utility costs is poised to
take some of the cheer out of this holiday season.
TelevisaUnivision Selects Nielsen One For Cross-Platform Measurement
The agreement provides a suite of Nielsen and Gracenote solutions to power engagement of U.S. Hispanics across Spanish-language media.
How Broadcasters Are Using Data To Court, Not Alienate, Customers
Executives from CBS, NBCU, CBC, Magid and Graham Media discussed the pros and cons of gathering and using data to attract and retain viewers during TVNewsCheck’s TV2025 last week at NAB New York.
Marsha Fogarty Upped To WTOC Savannah GM
Gray promotes the Georgia CBS affiliate’s general sales manager to oversee all operations.
Two Ad Category Purchase Funnels Get TVB Spotlight
As the TVB sees it, media platforms such as over-the-air broadcast television play a critical role influencing consumers during the purchase decision process.
Automakers Going Big on EV Commitments
The world’s top automakers are planning to spend
nearly $1.2 trillion through 2030 to develop and produce
millions of electric vehicles, along with the batteries and
raw materials to support that production, according to a
Reuters analysis of public data and projections released
by those companies.
Broadcast Now 24% Of TV Viewing
Broadcast networks accounted for 24.2% of TV use, up from 22.1% in August, thanks in large part to the start of the NFL and college football seasons in early September.
FCC Commissioner Starks: The Future of Broadcasting Is NextGen TV
The future of broadcast television can be found in the ongoing deployment of NextGen TV, aka ATSC 3.0, broadcasts, explained FCC Commissioner Geoffrey Starks in a speech this week at the University Of Pennsylvania Carey Law School Center For Technology, Innovation & Competition.
Toyota To Cut Full-year Production Target on Chip Shortage
Toyota is finally cutting its fiscal-year production forecast, after clinging to it for months, conceding it must trim its plan for November due to the semiconductor crunch.
FanDuel, DraftKings Up Sports Wagering Brand Battle For NFL Season Start
Nearly two months into the NFL season, the top two sports gaming and wagering brands — FanDuel and DraftKings — continue to increase TV spending for major brand awareness.
NBCUniversal Boosts Measurement Team in Push Towards Alternative Currencies
NBCUniversal believes the future of measurement lies in alternative currencies, and it’s making investments to prove it.