NextGen Rollout Challenged By Spectrum Constraints
The early consumer experience of NextGen TV has been hampered by government regulations that make it hard for viewers to differentiate the new services from the legacy ATSC 1.0 programming already delivered over-the-air, according to broadcasters.
Political Ads Change Voting Beliefs
Forty-one percent have changed voting beliefs or have rethought a position because of a political TV ad, according to a new survey from Mediamath.
Consumers Cutting Holiday Travel Plans
Consumers are determined to make the holidays special and are committed to spending enough to make that happen. But new research from Deloitte shows they are making adjustments and concessions, with travel the biggest casualty: The number of people who say they intend to travel this holiday season is down 26% from last year.
Inside Nielsen’s Pricey Hold On TV Networks and How They’re Fighting Back
The public debate about U.S. TV measurement has been about quality and accuracy, which has become increasingly more complicated in a fragmented market.
As Broadcasters Seek To Streamline Local Ad Sales, Reach Remains King
While local station groups are still working out how best to incorporate automation and measurement systems to efficiently execute ad buys across all of their platforms, reach remains broadcasters’ primary advantage.
Streaming Non-Binary? 44% of Consumers Connect Via Both Smart TV OS and a Streaming Media Player
The conventional wisdom is that consumers tend to use the operating system powering their smart TV, and that HDMI-connected streaming media players (SMPs) are going away. But according to the latest Hub Entertainment Research survey data, the discussion isn’t so absolute.
Fox To Sell Programmatic Ad Inventory Using Magnite
Fox Corp. said it made a deal to use Magnite’s sell-side platform to enable programmatic sales across its OneFox advertising inventory.
These Three TV Ad Categories Jumped In Q3
Three categories jumped from last year, even as the three-month period ending September 30, 2022 did not include the NBA Finals or the Summer Olympics.
Dems Outpace GOP on Spanish-Language Ads
Spending on Spanish-language media is poised to set records this midterm election, as Latino voters play an outsize role in battleground states.
Viewing Drops in Q2 As FAST Channels Grow
TiVo’s new survey of viewing trends has found that total viewing fell in the second quarter of 2022 — particularly among younger viewers — and that viewers are increasingly
embracing AVOD/FAST streaming services, with the Roku Channel being ranked as the most popular AVOD/FAST service.
Pearl TV Moves To Ramp Up NextGen TV Monetization Opportunities
The Pearl TV coalition today announced two steps it is taking to help TV broadcasters realize more of the monetization potential of ATSC 3.0—one related to advertising and the other aimed at increasing the number of TV viewers who can watch NextGen TV.
The Latest Numbers on the Microchip Shortage: Automakers Begin Cutting 2023 Production
While auto chip supply has been improving, there’s no end in sight to the shortage.
Marketron Expands Ad Platform To Add Support For Restricted Industries
The update enables media companies to serve the ad needs of cannabis businesses and others.
Cross-Training For Cross-Platform TV
The growth of streaming TV is relentless, but linear TV (broadcast, cable and satellite) isn’t going to die out any day soon. Instead, there will be a process where the behaviors of consumers and the offerings of programmers and distributors evolve.
Ad Council Unveils Its Latest Program To Foster Talent Diversity In Ad/Marketing Industry
The Ad Council is teaming with a group of Historically Black Colleges and Universities and other partners to launch a new career accelerator program designed to foster greater diversity within the next generation of advertising and marketing industry talent.
Ampersand Works With Blockgraph To Bring Acxiom Data To TV Ads
Ampersand and Blockgraph have gotten together to make it easier for media buyers at Interpublic Group agencies to use data from IPG’s Acxiom unit to plan and buy audience driven multiscreen TV campaigns.
Nielsen: NFL Regular-season Viewing Up 2%
Five weeks through the NFL regular season, average Nielsen-measured viewers have risen slightly for a 2% gain to 16.8 million among four major TV network groups and Amazon Prime Video.
Retail Spending Flat in Sept. Amid High Inflation
U.S. retail spending stalled in September as shoppers faced
high inflation and rising interest rates.
The Network-Affiliate Conundrum
The broadcast networks may be desperate to keep up with the big streamers by laying big bets on their own, but in the process, they’re choking off their local affiliates and hastening their own demise. It’s time for a more cooperative relationship.
NADA: Limited Inventory Issues Beginning To Ease
The National Automobile Dealers Association (NADA) said the third quarter of 2022 closed with new light-vehicle sales totaling a quarterly average SAAR of 13.3 million, down slightly from a SAAR of 13.4 million during the second quarter of the year.