Making Stronger Memories With Consumers: TV Ads’ Air Power
How powerful are television advertisements when it comes to recall? A new Comcast Advertising report demonstrates that ads “in the TV environment” have “a unique ability to drive memories.”
Tegna Launches AudienceOne Local Advertising Targeting System
Tegna said it rolled out its new Tegna AudienceOne audience targeting system.
Nexstar Says It Will Host Almost 50 Midterm Election Debates
Giant broadcaster Nexstar Media Group said the stations it operates will host nearly 50 statewide and local candidate debates and forums as part of its political coverage during this midterm election cycle.
Netflix Will Charge $6.99 a Month for New Ad-supported Plan Starting Nov. 3 in U.S.
Netflix is pricing its ad-supported service at $6.99 a month, which will be $1 less than Disney+ and Hulu with commercials.
Long-Form TV + Streaming Spots Deliver
When it comes to advertising, bigger is better, at least where
screen size is concerned. Broadcasting+Cable says that’s
a shorthand way of looking at a new report from Comcast
Advertising titled TV Makes Memories.
Understanding How Memory Motivates Consumers and Its Impact on Media and Advertising
One of the deepest ways of getting at those answers involves studying consumers’ subconscious, their memories, and how that motivates them (or not).
Fox Corp. Strikes Cross-Platform Measurement Deal With Innovid
As major cross-media measurement deals are increasingly being formed among legacy TV network-based companies, Fox Corp. has struck a multi-year partnership with Innovid for the measurement company’s cross-platform TV service.
ESPN Adds More Linear TV NHL Telecasts to Schedule
The network’s 103 NHL games will feature more linear TV exposure for the league on ESPN and ABC, as well as less overlap of games throughout the season, according to ESPN officials.
Local TV Stations Are Cleaning Up on Political Advertising This Election Season
Political ads are rolling in at a record pace at TV stations across the US, especially in states with tight races that may decide which party controls the Senate.
Local News Close-Up: Lots of Upside in Upstate South Carolina
People in northern South Carolina were a bit anxious as Hurricane Ian bore down on the region, but were relieved to see a minimal impact on Greenville, Spartanburg and other cities in the area.
In Newsy — Now Scripps News — An Alternative To Cable News’ ‘Talk Radio’ Leanings
E.W. Scripps, TVNewsCheck’s Station Group of the Year, has made a big gamble with Newsy, its national news network (rebranding as Scripps News on Jan. 1, 2023) that made the leap from a digital pureplay to an OTA-distributed service.
NBCUniversal Chief Jeff Shell Says Peacock Is At 15M Subscribers
In an interview with CNBC, NBCUniversal CEO Jeff Shell said Peacock has now reached 15 million paying subscribers and he also confirmed reports that the company is considering a possible give-back of the 10 p.m. hour of programming to affiliates.
How Marketers Are Tailoring Data-driven Creative To Engage Audiences on CTV
As the end of the year approaches and marketing teams look to finalize their 2023 budgets, many are wondering how to ensure their ads are set up for success in the months ahead, appealing to unique audiences whose media consumption habits continue to evolve.
TV Buyers Demand More Transparent Measurement
TV spots used to be sold based on program guides. But in the new world of streaming, media ownership is fragmented, and transactions are based on audience data and ad exposures.
Vizio Ads Pulls In $200M In Upfront TV Commitments
Vizio Ads — the smart TV advertising-sales platform — says it has finished making upfront TV advertising “commitments” totaling $200 million.
Automotive TV Spending Down 22% In September
Automakers spent an estimated 22% less in September on national TV compared to the same period a year ago, according to iSpot.tv.
Effectv Report: Best Recipe for Video Advertising Blends Linear TV With Streaming
The TV Viewership Report published by Effectv encourages brands to take a two-step approach to video campaigns. First, marketers should define the target audience. Then, they should activate data to find the best content to reach those viewers. That could include linear TV, streaming, or both — and the formula will be different for every brand.
KPMG: Inflation To Increase Holiday Spend
Shoppers’ average holiday spending will be higher this year than last, but it won’t be enough to dent the impact of inflation.
Auto Loan Interest Rates Reach 3-Year High in Q3
Auto loan interest rates soared to their highest levels since 2019 while the average monthly payment for new vehicles passed $700 in the third quarter, according to Edmunds.
VideoAmp Launches Ad Metrics on a Second-by-Second Basis
VideoAmp, one of the companies offering the TV business an alternative to Nielsen, released a new capability that provides measurement of second-by-second tad viewing, a level of detail that provides advertisers a better understanding of how their commercials perform.