What’s NEXT for Women with Abby Auerbach
Terry Yoffe interviews NEXT Women’s Executive Director, Abby Auerbach about how she navigated the mostly male business landscape and has proven that women can become strong advocates for themselves.
NPD: In-Store Has Holiday Edge Vs. Online
More consumers plan to shop in physical stores this holiday season than last year, according to The NPD Group. This is also the first year since before the pandemic that consumers expect to make more holiday purchases in stores (46%) than online (45%).
Auto Revs Up As Political Cycle Ends
Television got the expected big haul from political advertising this quarter, although some station groups came up short of their hopes of setting all-time records. Instead, they had to settle for mid-term election records. And it’s not quite over. The Georgia Secretary of State’s office announced that a run-off election for the U.S. Senate is set for Dec. 6. Heavy ad spending is expected for the next few weeks in the Peach State.
WABC New York Names Porsha Grant Community Engagement & Development VP
ABC O&O WABC New York has appointed ABC Owned Television Stations’ Race & Culture Executive Producer Porsha Grant to VP, community engagement and development.
Telemundo Sets ‘Most Ambitious’ FiFA World Cup Coverage & Production
Telemundo, the exclusive Spanish-language home of the FIFA World Cup Qatar 2022, announced a series of updates to provide a complete overview of its multiplatform programming offering and comprehensive production footprint as well as a preview to its slate of digital partnerships and advertising partners enhancing the coverage of the biggest sporting event in the world.
Simulmedia, Comscore Strike Deal To Advance Audience Targeting For Entertainment Marketers
Simulmedia has struck a deal with Comscore to bolster its predictive TV program technology TV+ for entertainment marketers and other brands, in finding the right viewers to sample and engage with TV shows. Comscore’s custom audience segments will be incorporated into TV+ to help entertainment marketers target audiences across data-driven linear TV and CTV.
2023 U.S. Local TV Advertising Forecast
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Avoiding Churn
‘Coffee Talk,’ With Graham Media Group’s CEO
The TVB’s Next Women Coffee with series saw the organization’s EVP, Chief Communications Officer Abby Auerbach offer highlights of a conversation she conducted with Graham Media Group CEO Catherine Badalamente. Badalamente shared her vision of how she believes Graham Media Group will thrive in the coming years and much more.
Apply today for the AWM Connects Program
AWM Connects is an exciting virtual mentoring program that will connect young/new professionals with senior level executives throughout television, radio, and digital media. The deadline to apply is Wednesday, November 30, 2022.
4A’s Marla Kaplowitz on Investing in Talent Development and Retention
Marla Kaplowitz, President and CEO of the advertising agency trade organization the 4A’s, shares advice and counsel, including specific organizations and initiatives, for both those early in their career and companies that recognize the need to invest in talent retention as well as attraction.
Fox’s Marsheila Hayes Offers Diverse Candidates a “Seat at the Fox Table”
Marsheila Hayes, Vice President Head of Diversity and Inclusion for Fox Corp., believes “you have to be very thoughtful and very mindful about what the experience is when [a new team member] is coming into your doors. How are team members receiving them? How is leadership receiving them? How are new ideas being considered and actually acted upon? All these things factor into the cultural fabric of a company. And if you’re not being thoughtful around that you will lose people, you will lose talent.”
Expanding Your Sales Focus
Advertising Influence on Home Improvement and Personal Insurance
Home Improvement Purchase Funnel | Insurance Purchase Funnel
Selling to Multicultural Audiences
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Holiday Online Sales to Gain Just 2.5%
Tighter family budgets mean fewer people will shop online this holiday. Adobe is forecasting online sales of $209.7 billion this season, a gain of 2.5% compared to last year.
On Cyber Monday sales are forecast to reach a record $11.2 billion, up 5.1% compared to last year.
Political Spend to Hit $10.2b in ’22
PQ Media said political advertising will reach $10.2 billion in 2022, up from $10.14 billion in 2020. Additionally, the 2022 figures are 51.1% higher than the $6.76 billion spent during the 2018 midterm elections, according to the new forecast.
NEXT Women in Sales
Presented: September 22, 2022 / Forward Conference/ Sponsored by WideOrbit Moderator: Abby Auerbach, EVP, Chief Communications Officer, TVB; Executive Director, NEXT Women Speakers:Barb Brancato, Local Business Strategy Manager, KEZI-TV, Allen Media BroadcastingDenise Galiber, VP, Director […]
E.W. Scripps: A Company at Home with Continuous Change
The leadership and employees of The E.W. Scripps Co., TVNewsCheck’s 2022 Station Group of the Year, are guided by a devotion to impactful journalism and the long-term sustainability of the group. They’re not averse to bold moves and risks that will deliver it.
Republicans Slash Ad Buys in N.H. Senate Race as Hassan Leads
Senate Republicans’ campaign arm is pulling millions of dollars in spending from New Hampshire’s race to shore up other candidates across the board, as Democratic incumbent Maggie Hassan continues to poll ahead of her challenger.