Purchase Funnel Study: Retail Online
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TV & Sports Betting: A Winning Combination
2023 TV & Sports Betting Study
Sports Betting VOD
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Ad Impact on Purchase Behavior
2023 Purchase Funnel Study
Feature Commentary | Madhive: Moving Forward from the Current TV Measurement Culture Clash
Measurement and currency are some of the hottest terms in TV right now as the tug-of-war battle between panels and ACR continues to take center stage. (ACR is a technology built into smart TVs that is used to identify and verify what is actually playing on the device). But in the year ahead, it’s not about crowning a winner, it’s about leveraging them together.
Using ChatGPT for Smarter Prospecting
TVB at NADA
NADA Live Interview
Auto Market Charging Forward in 2023
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So, You Want to Be an LSM, DSM or NSM?
Presented January 20, 2023 | Recording duration: 00:32:23 Speakers:Nikki Decker, Local Sales Manager, WDAF (Nexstar)Tara Schessler, Digital & Local Sales Manager, WAOW (Allen Media)Laura Hargis, National Sales Manager, KXXV, KRHD, KZTV, KAJA (Scripps) […]
2023 U.S. Local TV Advertising Opportunities
2023 U.S. Local TV Advertising Forecast OnDemand webinar Create TVB members-only account | Request forgotten password
Feature Commentary: 3 Ways Broadcast TV Can Position Itself to Win Media Dollars
With CTV booming and marketing’s general celebration of all things digital, broadcast TV media sellers need to stand out more in order to gain an edge. How can publishers strengthen […]
The Automated Local TV Marketplace VOD
What’s new for buyers and sellers
TV is the Winning Ticket
View the 2022 Voter Funnel Study
SkillUp: Career Planning
Presented: December 2, 2022 | Recording duration: 00:20:33 Join NEXT Women for this new skill building series focused on professional development. Abby Auerbach, CCO, TVB & Executive Director, NEXT Women, joins Winnie da […]
2023 BIA Forecast
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Dynamic Pricing
View the TVBU session on Dynamic Pricing Learn more about Dynamic Pricing and Marketron
Allen Media Group Adds Roy Restivo as Executive Vice President of Research
Allen Media Group appointed Roy Restivo executive vice president of research. He will oversee all research for the company including AMG’s 12 television networks.
Suspension of Nielsen Accreditation Stays in Place as Nielsen One Launch Nears
The MRC decided that it is not ready to re-accredit Nielsen’s television ratings service just as the measurement company is getting ready to launch its new Nielsen One system.
Why Lobbying Matters For Local Broadcasters
With a new Congress coming in January, now might be a good time to think about the critical role TV GMs play in the national legislative process. It’s crucial for station GMs to form and nurture relationships with politicians at the federal level, but just as important are the relationships they build with state leaders.