Brad Seitter
Executive Vice President, Local & National Business Development
Brad Seitter is Executive Vice President, Local & National Business Development at TVB, the national trade association representing America’s local broadcast television industry. Responsible for overseeing TVB’s national, local and digital business development efforts across all 210 DMAs, Brad and his team of seasoned consultants travel the country presenting directly to advertisers at the invitation of TVB member stations in group and one-on-one sessions. The main goal of TVB’s business development team is to educate advertisers on the power of combining local broadcast television with specific digital media. Using research, media strategy and truth serum, TVB’s business development team has successfully moved millions of dollars in ad spend from other mediums to broadcast TV stations. Brad’s background includes 25 years in broadcast television, including time with Scripps and FOX O&O stations.
Brian Allers
Senior Vice President, Business Development, TVB
Brian Allers is Senior Vice President, Business Development at TVB, the national trade association representing America’s local broadcast television industry. In his role with TVB, Brian works with local broadcast stations and ownership groups by traveling the country and presenting to advertisers on how to grow their business through the right allocation of their media dollar. Brian also spearheads TVBU, TVB’s dedicated online sales training program. Brian handles the Midwest and West Coast Divisions for TVB and is on the road as much as 40 weeks out of the year. Brian’s background includes over 20 years in marketing and advertising. Prior to joining TVB, Brian had successful stints at a number of local television stations owned by leading broadcast organizations including Meredith and Scripps.
Steve Sturm
Executive Automotive Consultant, TVB
Steve Sturm is the Executive Automotive Consultant at TVB, the national trade association representing America’s local broadcast industry. Over the past six years, Steve has provided his unique perspective on current sales, market, brand and marketing reviews to the industry. He published an Auto Industry Playbook that provides a comprehensive review of the industry and key selling techniques. Steve and the Business Development team provide one-on-one sales calls to member stations for their key auto accounts to help grow or gain new revenue. Prior to consulting with TVB, Steve was an accomplished senior automotive marketing and media executive. He was a valued member of the top management teams in chief marketing roles with Toyota Motor North America and Toyota Motor Sales, USA.
Brian Wexler
Senior Vice President, Business Development, TVB
Brian Wexler is Senior Vice President, Business Development at TVB, the national trade association representing America’s local broadcast television industry. At TVB, Brian is responsible for working with member stations to help support their efforts communicating local broadcast television as the leading medium for advertisers and agencies. Using decades of experience and solid market research, Brian is able to provide member stations and their clients a unique perspective on the advertising choices and marketing trends business owners face today. Residing in Tampa, FL, Brian represents the East Coast region educating them on the power of effective and efficient advertising. He also works closely with station sales providing resources and support such as training, webinars, industry presentations and in-person meetings.