Local Broadcasters Get Boost From Advocacy Groups In Push For Media Ownership Reform
Several community organizations, including MANA – A National Latina Organization, the National Urban League, the Hispanic Federation, and the National Hispanic Foundation for the Arts. are voicing their support with the effort to convince the Federal Communications Commission to modernize its media ownership rules.
Steve Lanzano To Retire As TVB President-CEO
The industry veteran will step down at the end of 2025 after more than 15 years of leadership at the trade association.
WRCB Chattanooga Names Perry Pace News Director
The news director at WOI in Des Moines, Iowa, is picked to run journalism at the Sarkes Tarzian NBC affiliate in Tennessee.
Nexstar Hires New VP, GM for SF BayOutlet
Nexstar Media Group has hired Chris Flynn to serve as the Vice President and General Manager of KRON-TV (Channel 4), its San Francisco Bay Area CW Network affiliate.
iSpot Releases Insight on Top QSR Ad Buyers in Q1
Starbucks, Burger King and Subway were among the quick service restaurants that bought the most ad spots across linear TV in the U.S. during the first three months of the year.
Data Into Dollars: Key Insights From 2024 NADA Data
With 16,957 reporting dealers, the 2024 average advertising spend was $543,539 (or $705 per new vehicle sold), representing an ad-to-sales ratio of 0.74%. In comparison, the 2015 spend was $520,029 (or $633 per vehicle), indicating a 4.5% increase in total spend and an 11.4% increase in cost per vehicle sold over the past decade.
AdImpact: New Jersey Political Ad Record Falls While There’s Already Ads In 2026 Senate Races
The New Jersey gubernatorial primary has already seen $51.1 million according to AdImpact. That has made it the most expensive New Jersey gubernatorial race in history. By comparison, $30.1 million was spent four years ago and $21.2 million was spent in 2017. Even more noteworthy is the record has been set even before the general election period has begun.
Broadcasting Pioneer And Industry Trailblazer Elizabeth Murphy Burns Dies
Elizabeth Murphy Burns, Morgan Murphy Media’s longtime president and CEO who led the family-owned media company for 43 years, has died. She was 79.
Dallas Wings Expand Distribution For Local Broadcasts
The Wings’ local game broadcasts will reach 6.3 million homes in 2025 with the addition of more Tegna, Gray and Corridor Television stations.
New Brand Survey: TV Upfront Ad Market Optimism?
Despite tariff-related and economic concerns, a new survey finds 55% of advertisers plan to spend the same amount on TV and streaming advertising this year, according to new research from iSpot.
Tariffs Soured Ad Market, But Q1 Buys Remained Strong
U.S. ecommerce growth for 2025 is now projected at 4.5% — down from 7.5% — and globally, excluding China, dropping to 6.5% from 9%.
Middle-Income Americans Could Rev up Auto Demand
Demand for vehicles is on the rise among middle-income Americans, according to a new “Path to Prosperity” report from Santander US. Despite rising costs, 47% are considering purchasing a vehicle in the next year.
A New Digital Sales Head Arrives At Standard Media
Director of Digital Sales for the Deb McDermott-run Standard Media is Chase Cornelius. In his new role, Cornelius will oversee digital sales efforts across all markets, working closely with both corporate and local teams to drive revenue growth, and develop scalable, future-ready strategies.
Alisha McDevitt Named President-GM Of WMUR Manchester
The station’s veteran news executive is tapped by Hearst Television to run its New Hampshire ABC affiliate.
What Are Your Clients Learning From You?
As professionals, we surround ourselves with advisors. In many cases, business people have developed long-standing relationships with tax accountants, lawyers and business bankers. Trusted advisors are also people with expertise the executive values and whose opinion they seek out and respect. This represents an opportunity for TV and Cable salespeople who might want to earn their way into the inner circle of their most valuable clients and prospects.
ReachTV Joins Nielsen for Digital level Airport Ad Measurement
ReachTV is partnering with Nielsen to bring digital-style measurement to its airport television advertising. The move allows advertisers to evaluate airport ad buys alongside digital media, offering better insight into campaign reach and effectiveness.
Local Content-Focused Zeam Media Partners With Vionlabs for AI Tech
It professes to be a company “powering the industry’s most successful live OTT solutions as well as hyperlocal streaming platform Zeam.” Now, Zeam Media has partnered with a provider of AI-driven products for content discovery and media options as part of a plan to increase discoverability and engagement with next-level metadata. That will come through Vionlabs’ AI technology.
iSpot: TV Ad Budgets Hold Steady Despite Economic Jitters
Despite ongoing economic uncertainty and growing concerns over tariffs and a potential recession, most advertisers plan to maintain or even increase their TV and streaming ad budgets this year, according to new survey data from video measurement firm iSpot. The findings, released ahead of this year’s Upfronts, show 86% of brands and agencies expect their budgets for TV and streaming to either stay the same or grow in 2025. Just 14% anticipate any cuts— though iSpot cautions that figure could rise if economic conditions worsen.
Indiana Fever & WTHR Extend Broadcast Agreement
WTHR and WALV, Tegna’s MeTV affiliate in the market, will air 18 games, giving fans across central Indiana access to watch the Fever as they fight to return to the WNBA playoffs. Last season, WTHR’s coverage elevated Indiana Fever viewership to new heights. Fever games on WTHR were watched in nearly two-thirds more homes than nationally televised matchups, boasting a 63% household ratings increase over national network games, according to WTHR.
Dynamic Ad Insertion Is Key To CTV Dollars
To stay competitive, broadcasters must implement the right strategy and offer advertisers something that the likes of YouTube cannot: a superior, scalable, and seamless ad experience delivered to an engaged audience. Dynamic ad insertion (DAI) has now become the gold standard. It presents a holistic monetization solution that transforms broadcaster platforms into advertising powerhouses. But how can broadcasters use DAI to bridge the gap to the future of ad monetization?