News

• Viewers Much More Likely to Watch Olympics on Live TV Than Via Streaming

• NAPA Auto Parts Appoints New Agencies, Bolsters Senior Marketing Team

• Advanced HDR By Technicolor & ATSC 3.0 Collaborating With Hisense On TV Deployments

• Kevin Walsh, KPIX-KBCW San Francisco General Manager, Announces Retirement

• DoubleVerify Says CTV Fraud Schemes Could Have Cost Publishers $144 Million

• Smooth Sailing For The C-Band Shift

• Media Rating Council Says Comscore Local and National TV Services Being Audited

• As Streaming Grows, So Does Its Vulnerability To Cyberattacks

• Super Bowl Ads Are Sold Out, Many at Record Prices as High as $7 Million

• Broadcasters Looking for Improved Workflows, New Solutions Notes NewsastStudio Survey

• NBCU Puts iSpot in Lead as It Evaluates Measurement Companies

• No Fast Relief for New-Auto Shortages

• Burger King Begins Agency Review for U.S. Creative and Media

• U.S. Auto Sales Slide 9% In Jan.; SAAR Tallies 15.2 Million

• Protecting Media and Media Infrastructure from Cyberattacks

• A Local Media Company Goes OTA With Its Own Sports Network

• Simulmedia Launches TV+, New Version Of Its Integrated TV/CTV Ad Platform

• DoubleVerify Finds CTV Ads Running with TV Set Turned Off

• The Way Mature Viewers Are Shown in Commercials is Getting Old, A+E Research Finds

• Republican Super PACs Outraise Democratic Rivals Ahead of Midterm Congressional Elections