News

• Why Older Adults Matter to Advertisers

• IAB Warns of Digital Measurement ‘Blackout’ as Cookies Expire

• Syndicated Sports Betting Series ‘Beat The Odds’ Launches Feb. 11

• NBCU Touts New Metrics for Ads During Olympic Games

• Aging Homes With Higher Values Could Help Home Depot and Lowe’s Ring Up Sales This Spring

• Gray Expands Its Atlanta Media Investments With Purchase of Telemundo Atlanta

• Innovid To Acquire TVSquared, Transaction Valued At $160M

• Bengals, Rams and Bitcoin: Crypto Ads Invade the Super Bowl

• Nielsen and P&G Look To Help Minority-Owned Media Beat Data Hurdles That Block Ad Spending

• U.S. Car Prices Past Their Peak

• QR Codes A Game Changer For TV Stations And Advertisers

• Ford Idles, Cuts Output at 8 Plants With Chip Supplies Still Tight

• Q4 ‘Superstore’ Foot Traffic Surges

• DIY’Ers Love Home-improvement TV Shows

• Should Stock Market Swings For Big Digital Players Affect Legacy Media Companies?

• Caesars Sportsbook Eyes Big Game Debut

• Most Super Bowl Viewers Staying Home

• Ford Q4 Net Income Surges to $12.3 Billion on Rivian Investment Gain

• LG Ads Solutions Introduces Suite of Guaranteed Outcome-Based Media Offerings With 3rd-Party Validation

• News Managers Can Take Simple Steps to Better Support Journalists of Color