NAB CEO Unveils Broadcasters’ Policy Priorities
Modernizing ownership caps, NextGen TV, tax issues, protecting investments in local content are among the top priorities in the 119th Congress.
Women’s Sports TV Ads More Than Double In 2024 – To $244M
TV and media investment in ad spending for women’s sports more than doubled in 2024 (139%) versus the year before — to $244 million, according to EDO Ad EnGage.
Consumers to Spend $23.6 Billion on Easter 2025
“As we witnessed throughout the pandemic, holidays such as Easter are especially meaningful for Americans during times of uncertainty,” NRF Vice President of Industry and Consumer Insights Katherine Cullen says in a news release. “During this time of economic uncertainty, consumers are prioritizing their Easter celebrations, and retailers are ready to help them enjoy this special occasion with loved ones.”
Comscore Accredited For Demos, Becomes New Gold Standard For Local TV Ratings
Comscore received a new accreditation from the Media Rating Council (MRC) for its national and local TV measurement service covering households with demographic data, the first step toward becoming accredited for persons-level viewing data.
Broadcast Television Is in Trouble. Stations Are Asking Washington for Help
“We’re not looking for a handout here from Washington,” NAB President and Chief Executive Curtis LeGeyt said in a recent interview. “We are just looking for the ability to compete on a level playing field.”
Tegna Extends Television Deal With MLB’s Cleveland Guardians
This season, WKYC will simulcast 10 Guardians games on free broadcast TV throughout the Cleveland area, which the baseball team says allows “a larger audience of Guardians fans to watch.
How Cord-Cutting Is Changing the TV Sports Distribution Game
TV sports analyst Lee Berke said sports content distributors still can’t completely reach loyal and casual fans without broadcasters and other traditional TV providers.
Auto Dealer Ad Spending Rises, But Tariffs Could Stall Progress
New tariffs may be throwing the car buying marketing into a period of uncertainty, which could require more dealer advertising to help shoppers sort things out.
TV’s Measurement Conundrum: Are Broadcasters Getting Short-Changed On Audience Estimates?
A recent project found a 60%-plus discrepancy between data from a major currency measurement company and an ACR-ad supported measurement provider, raising urgent questions for the TV industry.
NAB Urges FCC to “Completely Repeal” Broadcast TV Ownership Restrictions
In the new filing, the NAB said, “[G]iven dramatic changes in the video and advertising markets since 2017, the…(NAB) now urges the Commission to expeditiously conclude this rulemaking and completely repeal the outdated and competitively harmful national broadcast TV ownership restriction.”
Can YouTube Replace TV? Not For Saatva Mattresses
After investing nearly $900,000 in ads on the YouTube platform several months ago — 10 times more than any prior campaign — the company came away with sobering results. “We wanted to see if YouTube could replace TV,” McCambley told attendees at the recent MediaPost Retail Summit in Scottsdale, Arizona. “The early signs suggest it can’t.”
Wisconsin’s Supreme Court Election is the Most Expensive Judicial Race in U.S. History
The Wisconsin Supreme Court election on Tuesday has become the most expensive judicial race in U.S. history, surpassing $98 million in spending as of Tuesday, per the Brennan Center for Justice.
Dozens of U.S. House Reps Want FCC Media Rule ‘Modernization’
The bipartisan members of the House of Representatives, led by Rep. Richard Hudson (R-N.C.), expressed their desire for deregulation in a letter sent to Carr on Monday. They seek immediate action to update ownership regulations they label as outdated, and as such hurt local TV and radio stations.
Local TV’s Role in Pro Sports Flashes Real Staying Power
The acceleration in deals between station owners, pro teams and their leagues, including engagements prompted by the surging popularity of women’s sports, attests to growing optimism that OTA broadcasters are the key to the way forward.
Auto Dealers Swamped in March Tariff Stampede
The looming April 3 import tariffs triggered a rush of U.S. car buyers in March, delivering double-digit sales gains for several major brands as consumers moved quickly to beat potential price hikes.
KPRC 2 GM Phil Lane is Retiring
Phil Lane announced that he is retiring from KPRC 2 Houston as Vice President and General Manager effective April 11, 2025.
Inside TV’s Big Data Tipping Point—How Nielsen’s Shift Could Disrupt the Upfronts
With the recent MRC accreditation for Nielsen’s Big Data + Panel product now in place—and its legacy panel-only measurement set to sunset in the fourth quarter—advertisers, media buyers and TV sellers are bracing for major change ahead of the upfront season.
Political Ad Spending Surges In Off-Year, Topping $146 Million Through March
Despite being an off-year for federal elections, the ad tracking firm AdImpact reports overall political ad spending this year is outpacing the level of spending four years ago. It says $146 million has been spent through March, which is $37 million more than during 2021.
Strategic Selling vs. Marketing Malpractice
I’m often asked, “How do I close more business?” In the past, closing meant overcoming objections, watching for buying signs, and wrangling for the upper hand. But in today’s world, the best way to close more
business is simple: bring back outstanding creative—so on-target and so compelling that the real question becomes not “Do you want to advertise?” but “How soon can we begin?”
WISH & WNDY To Broadcast Indy Eleven USL Games Again
Circle City Broadcasting’s WISH-WNDY Indianapolis said the stations will be the official broadcast partners with the United Soccer League’s Indy Eleven for the 12th year in a row. Fans will have a free over-the-air option to watch a minimum of 15 matches this season.