Consumers to Spend $23.6 Billion on Easter 2025

“As we witnessed throughout the pandemic, holidays such as Easter are especially meaningful for Americans during times of uncertainty,” NRF Vice President of Industry and Consumer Insights Katherine Cullen says in a news release. “During this time of economic uncertainty, consumers are prioritizing their Easter celebrations, and retailers are ready to help them enjoy this special occasion with loved ones.”

Can YouTube Replace TV? Not For Saatva Mattresses 

After investing nearly $900,000 in ads on the YouTube platform several months ago — 10 times more than any prior campaign — the company came away with sobering results. “We wanted to see if YouTube could replace TV,” McCambley told attendees at the recent MediaPost Retail Summit in Scottsdale, Arizona. “The early signs suggest it can’t.”

Dozens of U.S. House Reps Want FCC Media Rule ‘Modernization’

The bipartisan members of the House of Representatives, led by Rep. Richard Hudson (R-N.C.), expressed their desire for deregulation in a letter sent to Carr on Monday. They seek immediate action to update ownership regulations they label as outdated, and as such hurt local TV and radio stations.

Local TV’s Role in Pro Sports Flashes Real Staying Power

The acceleration in deals between station owners, pro teams and their leagues, including engagements prompted by the surging popularity of women’s sports, attests to growing optimism that OTA broadcasters are the key to the way forward.

Auto Dealers Swamped in March Tariff Stampede

The looming April 3 import tariffs triggered a rush of U.S. car buyers in March, delivering double-digit sales gains for several major brands as consumers moved quickly to beat potential price hikes.

KPRC 2 GM Phil Lane is Retiring

Phil Lane announced that he is retiring from KPRC 2 Houston as Vice President and General Manager effective April 11, 2025.

Strategic Selling vs. Marketing Malpractice

I’m often asked, “How do I close more business?” In the past, closing meant overcoming objections, watching for buying signs, and wrangling for the upper hand. But in today’s world, the best way to close more
business is simple: bring back outstanding creative—so on-target and so compelling that the real question becomes not “Do you want to advertise?” but “How soon can we begin?”

WISH & WNDY To Broadcast Indy Eleven USL Games Again

Circle City Broadcasting’s WISH-WNDY Indianapolis said the stations will be the official broadcast partners with the United Soccer League’s Indy Eleven for the 12th year in a row. Fans will have a free over-the-air option to watch a minimum of 15 matches this season.