News

• Broadcasters Tout Milestones for NextGen TV

• CIMM And TVB Launch Local TV Innovation Initiative And Issue Industry Call

• Linear Represents 85% of CTV Inventory

• NBCU Using NextGen TV To Provide Personalized Broadcasts at 6 Stations

• Nielsen Remains the Currency

• Broadcasters Invest in Run3TV To Bolster Over–the-Air Audience Measurement

• 27% of Advertisers To Spend More in Upfronts

• NCAA Women’s Championship Scores Another Viewing Record

• Frndly TV Adds Local Stations to Streaming Lineup in 6 Markets

• Magid Survey Finds Interest in Women’s Sports Growing

• NBCUniversal Is Going for Gold With $1.2 Billion in Olympic Ad Sales

• Local Auto Dealers Spent More on Ads in 2023

• Women’s Sports’ TV Rights Boom May Have Finally Arrived

• Scripps Wants Women’s Sports Boom To Boost Ion

• Will Broadcast’s Local Sports Comeback Stand Up?

• Buildup to Summer Olympics Begins

• Political TV Ad Spending Grows. Does It Work?

• Local TV’s Hiring Crisis Has A Solution

• Jacky Rosen’s Record-Breaking Ad Splash in Nevada

• How To Measure TV And Video Viewership When Every Currency Is Different