News

• Broadcast TV ‘Primary and Preferred’ Live Sports Source

• Why Marketers Neglect People 50 and Older for Gen Z—and How Ad Leaders Are Trying To Change That

• Ad Market Expands 10.4% In February

• GroupM To Double Ad Spending On Women’s Sports Programming

• Feature Commentary: Baltimore Bridge Collapse Reinforces The Essential Need For Local Coverage

• It’s Time for a Reset on Nextgen TV

• There’s a Viewer-Content Disconnect

• March Madness Has Best Viewing Ever Through First 5 Days, Averaging 9M

• Q1 Revenue in U.S. Expected To Increase 8%

• Political Winds Could Reap a Windfall for Stations

• DirecTV Fails In Its Antitrust Case Against Nexstar

• WFXG Augusta Hires Christopher Payne As News Director 

• NAB Launches 2024 Election Toolkit for Broadcasters  

• Nissan Gets In On The (March) Madness

• NBCUniversal Leans Into AI In Upfront Ad Sales Push

• Comscore Earns Media Rating Council Accreditation for National, Local TV Household Measurement

• Political Ad Spending Pace Trails 2020 

• Local TV And Radio Most Trusted Says SmithGeiger Study

• Easter Spending on Pace To Reach $22.4 Billion

• Sean McNamara Joins KDVR Denver As News Director