FAST Channels Making TV Stations Happy – But Not So Fast

Reinventing the over-the-air broadcast model finds executives focusing on one similar — yet different — streaming segment: FAST. TV station executives now hope FAST will help them pull back some local advertising dollars that have gone to big digital-first platforms like Facebook and Google.

Waymark Expands Partnership With CBS Stations

Waymark, a provider of AI video creation technology, is expanding its local advertising partnership to include CBS Stations. Through its partnership with Waymark, CBS’s owned stations will now offer their local advertising partners Waymark’s technology, allowing instant and affordable video creative that overcomes traditional barriers to video advertising.

NAB Urges FCC to End NextGen TV Transition In or Before 2030

“The bottom line is simple: Next Gen TV is here, and it is delivering real benefits. But to realize its full promise, the FCC must take decisive action – just as it has in past technological shifts. The time for half-measures is over,” NAB said in a 31-page petition for rulemaking that underscored the complex task ahead for the agency and the nation’s 1,767 full-power TV stations.

Scripps Taps TiVo for Its Metadata Capabilities 

Through the partnership, TiVo will provide Scripps with video and linear schedule TV metadata to support Scripps’ internal data quality and automation initiatives. The addition of this data will help Scripps streamline its data processes to deliver improved analysis and insights across its organization.

Scot Chastain Named WISC Madison GM

The former KUTV Salt Lake City director of sales and marketing has been tapped by Morgan Murphy Media to oversee its Wisconsin CBS affiliate.

Prospecting: This Week’s Big Shifts in the Auto Industry

Ford Motor has told suppliers it will delay the launch of its new model F-150 pickup, a perennial top-seller for the automaker and golden goose for parts makers. General Motors has said its Super Cruise hands-free driver-assist technology offers an opportunity to gauge whether consumers are willing to pay for an ongoing subscription to access vehicle software. Kia is launching its drive for a bigger market share in the battery-electric-vehicle market with the debut of its compact family car, the EV4. Toyota is claiming a vehicle application breakthrough in hydrogen fuel-cell technology with the release of its third-generation powertrain system. The Chevy Camaro’s revival is reportedly being considered at General Motors, but those plans recently hit a roadblock, according to GM Authority. 

CBS News Boss Adrienne Roark Exits For Tegna

With more than three decades of experience in news leadership, local TV station management and innovative content development, Roark joins Tegna from CBS News and Stations, where she oversaw daily editorial content, managed CBS-owned stations in New York and Boston, launched weather across the network and led the group’s data journalism team.

Darrell Franklin Promoted To KFDX News Director

Darrell Franklin will transition from his long-time KFDX-KJTL Wichita Falls, Texas, 5, 6 and 10 p.m. evening co-anchor role with Carney Porter to become the Nexstar Media Group NBC affiliate’s news director.

Coalition Group Seek Ways to Improve Local TV In an Evolving Landscape 

The analysis found that the industry challenges are being met with creativity, resilience, and a forward-thinking approach, showcasing the industry’s commitment to adapt and thrive. The momentum of change brings with it an excitement for what’s next and a renewed belief in the potential of local broadcasting to engage and serve communities in impactful ways.

Scripps Names Two Regional VPs

Mike Murri, vice president and general manager of E.W. Scripps’ stations WXYZ and WMYD in Detroit and Merri Hanson, vice president and general manager of KSTU in Salt Lake City, have been promoted to regional vice presidents of local media.

Broadcast TV: Still Top for Reach and Time Spent 

The 2025 Media Comparisons Study once again confirms the power of television and continues to highlight broadcast TV as the top medium for both viewers and consumers, not only on a TV set, but across all devices.