U.S. JIC Fully Certifies Comscore, VideoAmp As ‘Transactional’ Currencies
The U.S. Joint Industry Committee (JIC) this morning announced Comscore and VideoAmp have received full certification as a transactional currency for the U.S. advertising marketplace.
Broadcasters and the State of the Digital Divide in 2024
Just as rural and disadvantaged urban households have been sustained by the Affordable Connectivity Program (ACP) support, the program has also benefited broadcasters and digital content purveyors, which have been able to reach larger audiences with their video content. At the same time, however, the digital divide has shifted—today the digital divide is as much about content affordability as much as it is internet access.
Paul Hearty Named Chair Of ATSC Standards Technology Group
The board of directors of ATSC, the broadcast standards association, has named Dr. Paul Hearty of Samsung Electronics as chair of the ATSC technology group that oversees the ATSC 3.0 suite of standards.
Nielsen Plans To Make ‘Big Data’ Available as Currency in September
Nielsen is incorporating big data from Dish Network, DirecTV, Roku, Vizio and Comcast into its new measurement systems.
Rates up for Political Ads
This year is shaping up to be a “historically expensive” election, according to AdImpact. The political ad tracking firm says candidates have already placed $540.9 million in future ad reservations
NAB President: Broadcast Ownership Rules are ‘Desperately in Need of Modernization’
In last week’s TV Tech Summit keynote, NAB President/CEO Curtis LeGeyt discussed NextGen TV, diversity and concerns over how generative AI could impact local communities.
Gray To Provide Research And Consulting Services To CBS O&Os
CBS retained Gray Television’s in-house news research and consulting group, Strategic Insights & Activation Team (Strat Team), as a provider of market research and news consulting services to all 14 CBS owned and operated television stations. The first-of-its-kind partnership began on April 1.
Legacy TV Split Over Implications of Sports Streaming
Scripps, like other station groups, is capitalizing on sports teams’ desires to maintain broad local coverage, in this case with new deals involving the NHL’s Las Vegas Golden Knights and Phoenix Coyotes. Other recent high-profile local station sports partnerships include Tegna’s with the NBA’s San Antonio Spurs, Dallas Mavericks and Milwaukee Bucks, and Gray Television’s with that league’s Phoenix Suns, Atlanta Hawks, and New Orleans Pelicans.
March Madness: Tournament Ratings Up After Most-Watched Elite Eight Sunday In 5 Years
The Elite Eight game between NC State and Duke produced the largest audience for an Easter Sunday telecast on any network in 11 years. The Wolfpack’s 76-64 victory over the Blue Devils in the South Region final averaged 15.1 million viewers on CBS, according to Nielsen.
With Presidential Election Rematch Set, Ad Spend Focus Turns To Other 2024 Races
With projected 2024 political ad spend estimates ranging from $10-$16 billion, Passwaiter notes that there’s already big money having gone to Senate races, such as the $200 million spent in Ohio on Democratic incumbent Sherrod Brown and several Republican candidates.
Local TV/Video Ad Sales to Spike by 26% to $23B in 2024
It is predicting local TV/video ad sales to spike by 26% to $23 billion in 2024.
Insurance Companies Selling Fewer ‘Life’ Policies
A record high 39% of US consumers said they were considering purchasing life insurance within the year, per a 2023 Limra study. To capitalize on the opportunity, insurers must understand who their prospects are, how to reach them, what they want, and what’s preventing them from pulling the trigger.
Detroit Stations Launch Start Over, Datacasting To Boost NextGen TV
NextGen TV has been on the air in Detroit for more than three years. At this point, not too many people are tuning in, but broadcasters there are using the market as a laboratory, testing features and getting ready for when more viewers are paying attention.
Gray Partners With Arena Football League To Offer OTA Coverage
Gray Television today announced a multi-year agreement with the Arena Football League to bring Saturday arena football games over-the-air to local audiences in at least 34 markets across the United States. The first AFL games on Gray’s television stations will air on Saturday, April 27, and continue for the 10-week 2024 AFL season.
Nielsen and Circle City Broadcasting Renew Local TV Measurement Deal
Nielsen has a multi-year renewal with Circle City Broadcasting, Indiana’s only locally owned and operated broadcast and digital news media network, for Local TV measurement. As part of the new agreement, Circle City will also use Nielsen’s Local Over the Top (OTT) measurement, which measures local audiences across both streaming apps and linear television.
Biden Goes Local in Effort To Get around National Media
President Biden is seeking to find ways to lure swing state voters without just relying on the national media. And increasingly, he’s going local. During recent stops in key states including Wisconsin and North Carolina, the Biden campaign has made it a point to spend time with local outlets.
Broadcast TV ‘Primary and Preferred’ Live Sports Source
Local broadcast television is still the primary and preferred way viewers watch sports. That’s the leading conclusion from a TVB-commissioned 5,000-respondent sports survey conducted by Dynata that identifies the top media platforms Americans are using to watch or listen to sports — including traditional linear media, streaming and digital platforms.
Why Marketers Neglect People 50 and Older for Gen Z—and How Ad Leaders Are Trying To Change That
Speaking at the ANA Media Conference, Trisha Ripperger, CMO of the Tom Wood Group, a Midwest dealer group, noted that the company’s target is people 45 and up. So the dealership group focuses on local TV, though Ripperger said she sets aside 10% of the budget for connected TV, largely to reach younger buyers with an eye toward long-term brand building.
Ad Market Expands 10.4% In February
The U.S. ad market expanded at its greatest rate in nearly two years in February — increasing 10.4% over February 2023, according to the latest monthly installment of Guideline’s U.S. Ad Market Tracker.
GroupM To Double Ad Spending On Women’s Sports Programming
Leagues like the WNBA and the National Women’s Soccer League have recently signed new television rights deal and are open to new sponsorship opportunities. Women’s college basketball drew a huge audience when Caitlin Clark of Iowa broke the college scoring record. Nearly all categories that currently advertise in men’s sports could sponsor women’s sports as well.